Media & PR Manager Job at Vaisala Inc. in Boulder

Overview

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. Vaisala is recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2025. Our team of over 2,400 experts and 59 nationalities around the world is committed to taking every measure for the planet. At Vaisala, you don't have to fit in to belong.

We are looking for a Media & PR Manager for Vaisala Xweather in our Louisville, Colorado office. This will be a hybrid position.

Xweather brings weather intelligence to decision-makers in every weather-sensitive business. By combining local sensor data with advanced AI predictions, we deliver precise and actionable weather insights. We transform weather challenges into opportunities and build resilience against severe weather and climate change. Xweather is a fully digital subscription service platform.

Role purpose

As Xweather's Media & PR Manager, you will bridge breakthroughs in forecasting, sensor networks, and proprietary weather data into headlines globally. You'll secure coverage that positions us as the market leader in weather intelligence across Tier 1, tech, and trade press and earned media. We are often asked for data and insights on our strengths in lightning, insurance, and the energy industry. Your role is to turn that into a consistent source of support for the media.

Your mission: Land consistent, high-impact global media coverage that spotlights Xweather's innovations.

What is your role?

Media relations

• Develop and drive proactive pitching strategies that land Xweather in top outlets (business, tech, energy, finance, automotive), and other earned media channels.
• Cultivate strong relationships with journalists, editors, and analysts who cover weather, climate, and technology.
• Respond rapidly to breaking weather events with data, graphics, and expert commentary that make Xweather the go-to source.

Press materials & storytelling

• Craft press releases, media pitches, and press kits that translate technical innovations into clear, newsworthy stories.
• Shape narratives that highlight Xweather's role in safety, efficiency, and climate resilience.
• Support spokespeople with talking points, commentary, and ghostwritten op-eds.
• Translate technical concepts into exciting stories together with product and marketing.

Thought leadership

• Secure guest articles, interviews, and panel slots for executives and scientists.
• Drive media visibility around product launches and industry events by coordinating press briefings and analyst sessions.
• Ensure the Xweather media hub is always press-ready with visuals, logos, and updated backgrounders.

What you'll bring:

• A proven portfolio of earned placements in Tier 1, trade press, as well as other earned media channels.
• 5-8 years in B2B tech, weather, environmental, or data-driven PR roles.
• Strong media instincts: you know what makes a story land and how to package it fast.
• Comfort interrogating technical experts and turning complex science into simple, quotable lines and graphics.
• Resilience under deadline pressure and skill at building lasting journalist relationships.

Nice to Have: familiarity with meteorology, climatology, or AI; experience in supporting global SaaS or data platforms.

Compensation & benefits

ANTICIPATED SALARY RANGE: $110,000-$135,000 annually with a performance bonus plan. Salary is determined by education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. We offer a competitive benefits package outlined below. Applications sent via email cannot be processed due to privacy reasons.

Application timeline

Ready to take every measure for the planet? Apply at thelatest on October 30th, 2025 via the application form.

What Vaisala offers

Our Vaisala solutions contribute to societies and people's lives in over 150 countries and can even be found in space. We offer a career with a clear purpose and a chance to create observations for a better world. We are pioneers who strive to bring about positive changes in society and the environment.

What we offer: Our benefits package includes health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, voluntary benefits programs, fitness reimbursement, Employee Assistance Programs, and tuition reimbursement. Holiday pay and generous paid time off are provided.

Work eligibility & equal opportunity

To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. As a federal contractor, Vaisala may enforce government mandated vaccination requirements. Vaisala is an Equal Opportunity Employer (EOE) and ensures equal employment opportunity for all persons. A reasonable accommodation notice is provided, and contact information is available for such requests.

Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require accommodation to complete an application, contact Human Resources at 303-499-1701 or ushr@vaisala.com. You may also submit your application by attaching your LinkedIn profile via LinkedIn Apply functionality.

EOE V/D