City of Greenacres is hiring: Digital Media Specialist in Town of Florida

Position Summary

This role is responsible for the development and execution of digital content across various platforms, including social media, the city’s website, and other online communication channels. Collaborating closely with City departments, the Specialist develops content aligned with the City’s branding and strategic goals. Additionally, the position monitors digital media trends, applies best practices, and provides clerical and administrative support to the Communications Department.

Essential Duties and Responsibilities

The duties listed are intended to serve as an example of the typical functions performed. They are not exclusive, or all inclusive, and will vary with assignments.

• Develops, designs, and produces digital content, including videos, graphics, and written materials, for social media platforms, the City’s website, podcasts, e-newsletters, and other public relations campaigns.
• Designs web pages and creates visuals for the City’s website; updates, organizes and maintains online content in coordination with departmental web liaisons.
• Manages the City’s social media accounts, including content scheduling, posting, monitoring, and engaging with the public. Responds to public inquiries and comments in a professional and timely manner.
• Monitors and analyzes social media trends, audience engagement, and digital metrics to optimize communications strategies.
• Collaborates with team members and other City departments to gather, create, and approve digital content that supports City initiatives, presentations and events.
• Creates and develops graphics, infographics, and educational videos on legislative topics as needed to support communication and outreach efforts.
• Maintains consistency in the City’s digital branding and voice across all platforms.
• Captures and edits video footage from City events, ensuring proper distribution and maintaining secure electronic storage of all media assets.
• Operates video recordings for Council meetings and other meetings as requested.
• Assists in designing and maintaining digital signboards and marquees.
• Stays current with emerging digital communication trends, tools, and best practices, recommending improvements to enhance public engagement.
• Supports the development and distribution of internal communications as needed.
• Creates and/or designs presentations, banners, posters, logos, promotional material and other graphical images as needed.
• Assists with clerical and administrative tasks for the Communications Department.
• Assists in preparing the communications budget.
• Position is required to be available in the event of an emergency.
• Ensures compliance with City policies, procedures, and applicable laws regarding digital content and communications.
• Performs special projects and other duties as assigned.

Knowledge of

• Principles, practices and techniques of communications, public and media relations.
• Social media platforms (Facebook, Instagram, X, LinkedIn, YouTube, Nextdoor) and related management tools (Hootsuite, Loomly, Buffer).
• Graphic design and video editing tools (Adobe Creative Suite, Canva, etc.).
• Government organizational structures, functions, operations, objectives and goals.
• Microsoft Office Suite and standard office software.
• Information systems, spreadsheets, and expert knowledge of Microsoft Word, Excel, Outlook, and Publisher.
• Photography and photo editing.
• Video shooting and editing.
• Municipal organization and functions and the relationships within municipal government and other levels of government.
• Florida Sunshine Law and public records requirements.
• Effective use of the internet and other alternative media, including fluency in both the use of social media and the means to gauge its effectiveness.

Ability to

• Create clear, concise, and engaging content for diverse audiences and disseminate information in a timely manner.
• Communicate clearly, concisely, and effectively, both verbally and in writing.
• Manage multiple projects, prioritize tasks, and meet deadlines while maintaining a high degree of attention to detail.
• Work independently and collaboratively with various departments, committees and stakeholders.
• Interact effectively with the public and media as needed in a positive and effective manner.
• Organize and coordinate schedules, meetings, and communication efforts.
• Adapt to new technologies and learn new applications quickly.
• Remain calm and think clearly in high-pressure or crisis situations.
• Maintain accuracy and attention to detail in all work.
• Exercise sound judgment and provide creative digital solutions.
• Work flexible hours to support events or meetings that include weekdays, weekends, and evenings as needed.
• Be available during activation of the City’s Emergency Operations Center.
• Maintain high standards for professional and ethical conduct.
• Interpret, apply, and adhere to State and City regulations and policies.
• Follow safety rules and regulations of the Department and the City.
• Support the Department’s and City’s Mission, Values, and Goals.

Physical Requirements/Working Conditions

• Primary working conditions are typical of an indoor/office environment requiring sitting for an extended period, frequent use of computers and standard office equipment.
• Frequent hand and finger manipulation to use camera, computer keyboards and office machines.

• Regularly walk, sit, stand, reach with hands and arms, and talk and hear.
• Occasionally kneel, bend, crouch, and lift and/or carry office equipment, and boxes up to 20 pounds.
• Occasional driving to project sites or events, which may include walking, climbing and/or bending.
• Occasionally works outdoors to cover events or programs, sometimes in varying weather conditions.
• Specific vision abilities include close vision, distant vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Tools and Equipment Used

• Computer/tablet/printer/various software programs/cell phone
• Camera
• Telephone
• Fax machine
• Copy Machine
• Scanner
• Microphones
• Audio Taping Equipment
• City vehicle

Qualifications

• Associate degree with a minimum of four (4) years, or bachelor’s degree with a minimum of two (2) years, of progressively responsible experience managing website and/or social media content, images, and video.
• Must possess and maintain a valid Florida Driver's license