Social Media Content Creator Job at Columbus Hospitality Management in Ocala

Social Media Content Creator at World Equestrian Center / Columbus Hospitality Management is hiring to develop and execute a comprehensive social media strategy to enhance visibility and engagement for equestrian events. This role requires strong storytelling, hands-on content creation (filming, editing, publishing), and the ability to work across camera, editing suite, and online communities.

Responsibilities

• Develop and implement a strategic content plan for WEC-owned horse shows to maximize audience engagement, brand awareness, and revenue-driving conversions.
• Maintain a consistent posting schedule across key platforms (Instagram, Facebook, YouTube), adapting content for each platform.
• Capture real-time photo and video content at horse shows using professional-grade equipment, ensuring high-quality visuals.
• Film and edit short-form and mid-length video content (Reels, highlights, athlete/trainer features, behind-the-scenes coverage, etc.).
• Deliver quick-turnaround edits for short-form content to ensure timely posting during and after events.
• Produce digital advertising videos and paid social content to promote WEC equestrian events, meeting campaign objectives.
• Work closely with the official show photographer to review and select images aligned with social media storytelling and marketing goals.
• Oversee daily social media engagement, responding to comments, messages, and inquiries in a timely and professional manner.
• Ensure all equestrian sponsorship social media deliverables are fulfilled in alignment with contractual agreements.
• Creatively integrate sponsor brands into organic content to maximize exposure and engagement.
• Monitor, track, and analyze key social media metrics to identify trends and refine strategies for audience growth, using data-driven insights and staying current with industry trends and platform updates.
• Demonstrate a strong understanding of equestrian sports and horse show culture; hunter/jumper experience is preferred, but candidates with outstanding track records in high-level sport-related content creation may be considered without direct equestrian experience.

Qualifications

• Professional experience in videography and photography using professional cameras and equipment (in addition to mobile devices).
• Proven experience managing social media platforms for a brand, team, or event.
• Ability to grow followers and engagement across social platforms; bonus for candidates who can show revenue growth through social media efforts.
• Experience creating content optimized for paid social campaigns.
• Professional experience in video and photo editing using Adobe Creative Suite (Premiere, After Effects, Photoshop, etc.) is preferred; other industry-standard editing software may be considered.
• Proven ability to film, edit, and produce social-first video content, including real-time event coverage.
• Portfolio of work samples demonstrating interview, highlight reels, and social media-focused video content (submission required).
• Proficiency in social media management tools.
• Collaborative, solution-focused team player with a positive attitude and adaptability in high-pressure, fast-paced environments.
• Ability to work flexible hours, including weekends and extended event coverage as needed.
• Equine (Hunter/Jumper) experience preferred.

Company and Terms

World Equestrian Center is managed by Columbus Hospitality Management, a company committed to quality service and memorable guest experiences in a positive work environment. We support our team through family/work-life balance and development opportunities.

We are proud to be a Drug-Free Workplace/EOE. All applicants will be required to submit a background check prior to employment.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industry

Hospitality

Notes: Referrals increase your chances of interviewing. This description does not constitute a contract of employment, and employment remains at-will.