Wendy's International is hiring: Manager - Media in Dublin
Wendy's International, Dublin, OH, United States, 43016
Overview
Why Wendy's
When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you're looking for a career where you can be part of the action as we continue to grow our iconic brand - We got you!
The Media Manager will be responsible for leading and executing media strategy to enhance brand awareness, drive customer engagement, and support broader marketing efforts. The ideal candidate will have a strong background in media planning and buying, a deep understanding of the media landscape, and a passion for innovative marketing solutions. This role involves developing and engaging an ecosystem of external storytellers to support key campaigns, brand moments, partnerships, products, and promotions that each support the brand's growth objectives.
Specifically, this role is design to support strategic planning and development of Wendy's social, digital, and data-led media campaigns. This involves maintaining existing partnerships as well as cultivating new vendor relationships to add relevancy and expand our marketing efforts. Responsible for a deep understanding of the digital, social, and data-enabled media marketplace, opportunities, and competitive activity to help inform evolution of Wendy's ability to engage effectively with consumers in each space.