UT Tyler School of Nursing is hiring: Social Media Strategist in Tyler

Join to apply for the Social Media Strategist role at UT Tyler School of Nursing.

The University of Texas at Tyler; Tyler, TX

Required Application Materials

A single PDF or Word document containing a resume, letter of interest, and a list of the names and contact information for three (3) professional references is required to apply.

When prompted to upload your “resume”, upload your combined documents as one file.

• Please do not upload documents to “Cover Letter” or “References”.

If the required application materials were not uploaded at the “resume” prompt, please withdraw your application, and re-apply to upload your combined documents as one file.

Job Summary

The Social Media Strategist focuses on developing and implementing social media strategies, engaging with prospective students, current students, and alumni, and promoting our undergraduate and graduate programs. This position will manage the SON’s social media efforts, which includes developing a measurable social media strategy, managing key social media channels, creating (and co-creating) social media content, increasing engagement and application site traffic, and facilitating outreach with key stakeholders.

Major Responsibilities/Duties/Critical Tasks

• Develop a measurable strategy for using social media channels to support communications and marketing goals by engaging with multiple audiences, including prospective students, current students, alumni, donors, and others.
• Execute a comprehensive social media strategy to enhance the SON’s visibility and engagement across various platforms.
• Manage multiple social media accounts that highlight nursing programs in several locations, including the main Tyler campus, North campus, Longview campus, and Palestine campus.
• Take primary responsibility for day-to-day tactics, monitoring, and management of SON social channels on Facebook, Instagram, LinkedIn, and X.
• Creates social media content and posts daily, Monday – Friday.
• Photographs SON events and day-to-day activities.
• Coordinates with Strategic Communication Specialist to create a schedule for content accompanying program needs / deadlines.
• Responds to social media interactions.
• Analyze social media metrics to assess the effectiveness of campaigns and adjust strategies as needed.
• Develop compelling original social content, individually and in collaboration with colleagues, that highlights student experiences, alumni success stories, faculty achievements, and program updates.
• Curate content from other channels that can be repurposed to meet those goals.
• Finds ways to tell SON stories in ways that are imaginative and appropriate to each channel we engage with.
• Write, edit, take photos, and shoot video for other departmental projects, as needed.
• Work with the Institutional Marketing department to ensure all content meets brand standards.
• Other duties as assigned.

Required Education/Experience

• One (1) year of social media experience.
• May accept a combination of education and experience.

Accompanying Knowledge, Skills, Abilities and Competencies

• Basic computer skills; proficient in MS Office (Word, PowerPoint, Excel), Adobe Acrobat.
• Must possess excellent customer service skills.
• Professional personal presentation.
• Reliability.
• Photography and photo editing skills.
• Adaptability to emerging technologies.
• Strong organizational skills.
• Ability to connect and engage with multiple audiences.

About The University of Texas at Tyler

The University of Texas at Tyler is part of the prestigious University of Texas System that includes 14 institutions located throughout the state. Founded in 1971, UT Tyler today enrolls 10,000 students and consists of six colleges.

Designated an R2 research institution by the Carnegie Classification of Institutions of Higher Education, UT Tyler supports our surrounding region through innovation intended to uplift communities, spearhead sustainability initiatives, preserve ecosystems and support entrepreneurship. UT Tyler has the highest Carnegie classification in East Texas.

Our Tyler campus features more than 200 acres nestled along a lake and surrounded by pine and oak forests, providing a picturesque location for study and recreation. We also offer instructional sites at The University of Texas Health Science Center at Tyler and in Palestine, Longview, and Houston.

With more than 80 bachelor’s, master’s and doctoral degree programs offered, UT Tyler provides a wealth of learning opportunities and dynamic programs.

For more information, please visit https://www.uttyler.edu/about/.

Additional Information

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

This position is security-sensitive and subject to Texas Education Code Section 51.215, which authorizes the employer to obtain criminal history record information. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.

For more information regarding benefits offered by UT Tyler, please visit https://www.uttyler.edu/offices/human-resources/employees/benefits .

EEO Statement

The University of Texas at Tyler is an Equal Employment Opportunity Employer.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Higher Education