Shasta Industries is hiring: Content Writer in Phoenix
Shasta Industries, Phoenix, AZ, US, 85003
We're looking for an all-star Content Writer to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in the pool industry. Our content manager must have a passion for writing and storytelling with a journalist's mindset, as well as an obsession with written content performance, content management, and analytics.
Responsibilities:
• Own the content strategy outlined in Marcus Sheridan's They Ask, You Answer that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
• Publish at least three new written pieces of content per week.
• Interview internal subject matter experts for content.
• Edit, proofread and improve writers' posts.
• Direct company email marketing efforts, including newsletters and automated workflows.
• Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution
• Work closely with sales team to identify content topics and develop editorial calendar.
• Rely on content analytics and reporting to inform decisions.
• Lead search engine optimization (SEO) efforts for website and content.
• Produce premium content, including ebooks, pillar pages, and other offers used to convert our audience.
• Distribute content via social media for community engagement and long-term content promotion.
• Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency).
Experience
• Bachelor's degree in English, Journalism, and Public Relations is highly preferred. Commensurate experience will be considered.
• A true passion for writing.
• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Clear articulation of the business goal behind creating a piece (or series) of content.
• Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• An understanding of AI's role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.
• Incredible people skills.
• Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush.
• Has interview skills and is a curious and thoughtful listener.
• Understands how to use data to inform all strategic decisions.
• Operates well with giving and receiving feedback.
• Has a team mentality.
• Bonus skills: HubSpot experience, print or broadcast journalism training.
If you are passionate about crafting compelling narratives and have the skills necessary to thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity as a Content Writer!