The Honest Company is hiring: Senior Data & Content Strategist in Seattle

Join to apply for the Senior Data & Content Strategist role at The Honest Company We appreciate your interest in employment with The Honest Company. The Honest Company is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, disability, veteran or military status, genetic information, sexual orientation, gender identity, or any other legally-protected basis. Applicants with disabilities who need assistance may be entitled to a reasonable accommodation. If you need assistance, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020. About Us The Honest Company (NASDAQ: HNST) is a personal care company dedicated to cleanly-formulated, sustainably-designed products. For more information, please visit www.honest.com. The Role & Responsibilities The Honest Co is seeking a strong, Senior Data and Content Strategist to join our eCommerce team. This role is key to Honest's digital success and is built for a self-starter who tackles complex problems, is organized, and aims to impact The Honest Co’s “digital first” mindset. The Senior Data & Content Strategist will drive digital content execution across the .com marketplaces, with a primary focus on Amazon. Working with the VP of eCommerce and the Amazon National Account Manager, this role will optimize The Honest Company's online presence, improve organic search and traffic rankings, and maximize conversion. The focus will be on digital content performance—developing a learning agenda, setting KPIs, designing and executing A/B tests, and improving content development efficiency. Responsibilities include driving organic sales on Amazon, improving keyword ranking, increasing conversion, enhancing product listings, and supporting on-time product launches. You should demonstrate strong analytical capabilities, SEO/optimization experience, and a passion for testing and reporting on content that resonates with consumers. You will leverage and share learnings on 1P tools, AI integration in search, and market-wide content strategies with the broader ecommerce team. Areas of Responsibility OMNI: manage, audit, and track eContent; own eContent changes and uploads for current and new items Collaborate with Creative and Brand teams to develop digital content strategy and assets, ensuring alignment with company initiatives and channel needs Incorporate consumer reviews and questions into content development and socialize insights Review competitor brands to assess opportunities and merchandising tactics Develop gap/opportunity analyses of digital content performance and set KPIs aligned to business goals Track content performance, prepare monthly scorecards, and suggest improvements Digital Shelf: maintain CommerceIQ for scorecards, content performance, SOT, auditing, and insights AMAZON-SPECIFIC: lead onsite audits and issues tracking for Amazon retail pages; manage content in Vendor Central and syndication platform Lead retail execution of demand-driving activities; manage merchandising/promotional calendars in Amazon’s system Design and execute digital coupons; monitor ROI of campaigns Execute and report on SnS metrics; support assortment variation strategy Coordinate with Product Supply and Amazon for launches and demand events Co-own new product launches and define go-to-market requirements Maintain product pages and brand stores; optimize monthly Gather copy/assets for on-site features and templates; develop A+ content with Creative Maintain merchandising calendar and brand store posts; analyze brand store analytics and competitors Collaborate with Amazon team on content troubleshooting and quarterly keyword reports; audit CPF and Brand Registry pages Use SKAI and Vendor Central for SOV insights; adjust keywords to improve ranking Align eCommerce content with digital media strategy using audience insights Job Qualifications The Ideal Candidate : We look for agility, operational discipline, collaboration, data & analytics skills, and proactive ownership. Experience with data administration or strong technical aptitude is preferred. Demonstrated ability to turn analytics into insights and to work independently in a fast-paced environment is required. 8-10 years of professional experience; 3-5 years in Amazon and/or eCommerce (Vendor Central required) 3-5 years of CPG experience preferred but not required Familiarity with Amazon marketing capabilities and other retailers (Walmart, Target) Experience with content management systems (Syndigo, Salsify) and DAM platforms Ability to drive traffic and conversion through digital principles Proficiency in AMC, DSP; ability to read and act on KPIs Strong data navigation and Excel skills; ability to turn data into insights Strong communication skills; ability to tailor messaging to audiences Proactive, adaptable, and able to lead defined work streams independently What you’ll need 8-10 years of professional experience, including 3-5 years in Amazon/eCommerce (Vendor Central) CPG experience preferred but not required Familiarity with Amazon marketing and other brick-and-click retailers Content management systems and DAM familiarity Ability to drive digital KPIs and understand digital principles Strong analytical and communication skills Proactive, adaptable, and collaborative mindset Compensation & Benefits Compensation range: $110,000 - $130,000. Actual compensation depends on experience and location. Total rewards may include base salary, annual incentive plan, benefits, retirement, equity, and Employee Stock Purchase Plan. Benefits vary by position and location. Benefits & Perks Comprehensive Health & Wellness plans 401k with Company Match Wellness & Fitness reimbursement Flexible vacation policy Family leave policy Employee equity Education reimbursement Pet insurance Employee discounts California Privacy Rights: see privacy policy for details. For questions, privacy@honest.com. Seattle, WA, Redmond, WA, Bellevue, WA. Senior roles listed for reference; location and compensation vary by posting. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr