Overview
We\'re building the AI platform for underserved industries. LLM usage has seen a meteoric rise in the past year, but there is still a significant gap between agentic innovation and its use in the real world. This is especially true for underserved industries like automotive and healthcare, where outdated systems persist due to barriers to entry, legacy software, and high-stakes consequences of hallucinations and failure. Here at Toma (YC W24), we are bridging this gap by providing a customer-centric platform to deploy and monitor AI agents, even for non-technical users. We recently raised a $17M Series A from a16z and are building the future of human-AI interactions, starting in the automotive industry. Our Team: We\'re assembling a team of Avengers: engineers, product managers, former founders, athletes, and leaders from Scale AI, Uber, Braze, Microsoft, Amazon, and more. We consider everyone regardless of their backgrounds or identities. Learn more about us here. This role is in-person in our SF office, 5 days a week.
About This Role
Toma is looking for a creative, full-stack marketing generalist to become our Founding Brand Marketer . You\'ll create videos, graphics, posts and campaigns that bring Toma\'s story to life, from our mission and product vision to the everyday moments that shape our brand.
The goal is to make people say, "I want to work with Toma."
As the marketing team\'s first hire, you\'ll own your lane, experiment, and push ideas you believe in. This is a role for someone who wants freedom, not guardrails, we want to be surprised.
Think “Cluely content creator,” but with more ownership and brand-building responsibility.
What you will do
Tell Toma\'s story: Create content that communicates our mission, vision, and product journey in ways that resonate with both our ICP and top talent we want to recruit.
Capture culture: Film candid, behind-the-scenes moments that show the people, energy, and debates that make Toma unique.
Own content end-to-end: Ideate → script → film → edit → publish short-form videos, carousels, and platform-native posts (LinkedIn, X, YouTube Shorts, etc.).
Own our brand voice: Define how Toma shows up across social, campaigns, and creative storytelling.
Preferred Qualifications
Content creation skills: Proficiency in video production and editing (Premiere Pro, Final Cut, CapCut, or equivalent), plus strong copywriting chops for social posts and captions.
Social media expertise: Deep understanding of LinkedIn, X, TikTok, YouTube Shorts, and Instagram, what works on each platform, and how to optimize for reach/engagement.
Taste and polish: Ability to create polished, on-brand visuals (Figma, Canva, or Adobe Suite) with an eye for aesthetics and detail.
Creator energy: You can take a half-baked idea and turn it into a fully-baked, viral piece of content.
Generalist marketing chops: Exposure to areas beyond content. e.g., events, campaigns, PR, or partnerships, and the willingness to jump in where needed.
Startup mentality: Hands-on, scrappy, and resourceful, you can make something high-impact rapidly.
Benefits
Free in-office lunch and dinners
Monthly $200 wellness benefit
Unlimited PTO
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In Summary: Toma is looking for a creative, full-stack marketing generalist to become our Founding Brand Marketer . You will create videos, graphics, posts and campaigns that bring Toma's story to life . The goal is to make people say, "I want to work with Toma"
En Español: En Toma (YC W24), estamos cerrando esta brecha proporcionando una plataforma centrada en el cliente para desplegar y monitorear agentes de IA, incluso para usuarios no técnicos. Recientemente hemos desarrollado un papel de 17 millones de dólares Serie A desde a16z y estamos construyendo el futuro de las interacciones humanas, comenzando en la industria automotriz. Creará videos, gráficos, publicaciones y campañas que dan vida a la historia de Toma, desde nuestra misión y visión del producto hasta los momentos cotidianos que forman nuestra marca. El objetivo es hacer que las personas digan: "Quiero trabajar con Toma". Este es un papel para alguien que quiere libertad, no guardrails, queremos ser sorprendidos. Piense Cluely content creator, pero con más propiedad y responsabilidad de construcción de marca. Lo que va a hacer Cuenta la historia de Toma: Crear contenido que comunique nuestra misión, visión y viaje del producto en una manera que resuene tanto con nuestro ICP y los mejores talentos que queremos reclutar. Captura cultura: Candidato cinematográfico, detrás de escenas momentos que muestran las personas, energía y debates que hacen Tomás único. Own Creator end-to-end: Ideate → script → film → TikTok → publicar vídeos cortos de forma, carrusles y publicaciones nativas de plataforma (LinkedIn, X, YouTube Shorts, etc. Por ejemplo, eventos, campañas, relaciones públicas o asociaciones y la voluntad de saltar donde sea necesario. Mentalidad inicial: práctico, desagradable e ingenioso, puedes hacer algo de alto impacto rápidamente. Beneficios Almuerzo y cenas gratuitas en la oficina Un beneficio mensual de bienestar de 200 dólares PTO ilimitado #J-18808-Ljbffr