Learntastic
Overview
Job Description – Fractional Chief Marketing Officer (CMO)
Role Type: Fractional / Part-Time
Location: Remote (USA); Preferred candidates should be based out of Dallas, Texas
Reports to: CEO
About The Role
We are seeking an accomplished Fractional Chief Marketing Officer (CMO) with proven C-suite leadership experience and deep expertise in digital-first growth strategies. The ideal candidate is a senior executive who has scaled marketing operations, led cross-functional teams, and driven measurable results across digital channels. This role requires both high-level strategic vision and the ability to roll up your sleeves to ensure execution excellence. As part of the executive leadership team, you will play a key role in shaping our growth trajectory and ensuring marketing efforts are fully aligned with overall business objectives.
Responsibilities
Executive Leadership : Serve as a senior advisor to the CEO and leadership team on marketing, growth, and customer acquisition strategy. Represent Marketing at the C-suite level, ensuring alignment with company goals and board expectations.
Digital Marketing Strategy & Growth : Architect and lead comprehensive digital marketing strategies across SEO, PPC, paid social, affiliates, and automation. Own the full marketing funnel: awareness, acquisition, conversion, retention, and brand advocacy.
Team & Resource Leadership : Provide direction to internal marketing teams and agency partners, ensuring accountability for performance. Mentor and elevate internal talent, building a high-performing digital marketing function.
Data & Performance Optimization : Establish a metrics-driven culture with clear KPIs, dashboards, and reporting frameworks. Optimize spend allocation across digital channels to maximize ROI and customer lifetime value.
Brand Positioning & Customer Insights : Strengthen brand presence across platforms with consistent, compelling storytelling. Leverage data and insights to refine customer segmentation and journey mapping.
Qualifications & Experience
15+ years in Marketing, including 5+ years in C-suite or senior executive leadership roles
Proven success in scaling digital-first organizations with measurable growth outcomes
Strong command of SEO, SEM, PPC, paid social, performance marketing, and analytics
Experience leading cross-functional teams and external agencies
Strategic thinker with the ability to translate insights into actionable business strategies
Excellent executive presence, communication, and stakeholder management skills
What We Offer
Flexible, fractional engagement with executive-level impact
Opportunity to shape the growth of fast-scaling eLearning brands
Collaborative environment where your leadership directly influences business strategy and outcomes
#J-18808-Ljbffr
Role Type: Fractional / Part-Time
Location: Remote (USA); Preferred candidates should be based out of Dallas, Texas
Reports to: CEO
About The Role
We are seeking an accomplished Fractional Chief Marketing Officer (CMO) with proven C-suite leadership experience and deep expertise in digital-first growth strategies. The ideal candidate is a senior executive who has scaled marketing operations, led cross-functional teams, and driven measurable results across digital channels. This role requires both high-level strategic vision and the ability to roll up your sleeves to ensure execution excellence. As part of the executive leadership team, you will play a key role in shaping our growth trajectory and ensuring marketing efforts are fully aligned with overall business objectives.
Responsibilities
Executive Leadership : Serve as a senior advisor to the CEO and leadership team on marketing, growth, and customer acquisition strategy. Represent Marketing at the C-suite level, ensuring alignment with company goals and board expectations.
Digital Marketing Strategy & Growth : Architect and lead comprehensive digital marketing strategies across SEO, PPC, paid social, affiliates, and automation. Own the full marketing funnel: awareness, acquisition, conversion, retention, and brand advocacy.
Team & Resource Leadership : Provide direction to internal marketing teams and agency partners, ensuring accountability for performance. Mentor and elevate internal talent, building a high-performing digital marketing function.
Data & Performance Optimization : Establish a metrics-driven culture with clear KPIs, dashboards, and reporting frameworks. Optimize spend allocation across digital channels to maximize ROI and customer lifetime value.
Brand Positioning & Customer Insights : Strengthen brand presence across platforms with consistent, compelling storytelling. Leverage data and insights to refine customer segmentation and journey mapping.
Qualifications & Experience
15+ years in Marketing, including 5+ years in C-suite or senior executive leadership roles
Proven success in scaling digital-first organizations with measurable growth outcomes
Strong command of SEO, SEM, PPC, paid social, performance marketing, and analytics
Experience leading cross-functional teams and external agencies
Strategic thinker with the ability to translate insights into actionable business strategies
Excellent executive presence, communication, and stakeholder management skills
What We Offer
Flexible, fractional engagement with executive-level impact
Opportunity to shape the growth of fast-scaling eLearning brands
Collaborative environment where your leadership directly influences business strategy and outcomes
#J-18808-Ljbffr