Adobe Inc. is hiring: Sr. B2B Media Manager in San Francisco

The Opportunity The Growth Marketing & Insights team at Adobe is seeking a dynamic Sr. B2B Media Manager to join our Americas Media team. In this innovative and hands-on role, you will develop and implement segment-specific media strategies, focusing on flawless performance optimization and channel innovation. You will work closely with the Enterprise, Digital Media B2B, and Go-To-Market teams to translate marketing strategies into impactful cross-channel media programs. Your efforts will directly drive pipeline growth and brand engagement through creative media execution and performance optimization. This is an outstanding opportunity for someone passionate about B2B marketing, eager to explore new digital frontiers, and adept at turning data into insightful decisions! What you’ll Do Cross-Functional Collaboration & Media Innovation Partner with campaign and sales teams to align media plans with upper and lower funnel campaign objectives and ABM priorities. Collaborate with creative and content teams to tailor messaging for emerging and non-traditional media channels. Work with internal teams and external agencies to support the execution and optimization of paid media campaigns. Stay current on B2B media trends, new technologies, and vendor offerings, proposing test-and-learn pilots that drive differentiation. Media Strategy & Execution Develop and implement full-funnel B2B digital media strategies across traditional and emerging channels. Identify, evaluate, and scale media on platforms like Reddit, Quora, YouTube, podcast ads, and other innovative channels. Activate and optimize campaigns across traditional channels, programmatic, paid social, and digital video. Apply segmentation strategies for corporate and mid-market audiences. Leverage campaign performance insights to optimize media spend and drive continuous improvement. Partner with analytics teams to translate data into actionable recommendations. Support test-and-learn initiatives with clear hypotheses, measurement frameworks, and post-campaign analysis. What you need to succeed Bachelor's degree in Marketing, Business, or a related field. 6+ years of experience in B2B paid media strategy and execution. Hands-on experience with Account-Based Marketing (ABM) and full-funnel media campaigns. Proven ability to scale performance across emerging digital platforms. Strong analytical approach with experience interpreting campaign performance data. Excellent collaboration and communication skills. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $110,800 -- $209,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices California: Fair Chance Ordinances — Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. Colorado: Application Window Notice — If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice — It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. #J-18808-Ljbffr In Summary: The Growth Marketing & Insights team at Adobe is seeking a dynamic Sr. B2B Media Manager to join our Americas Media team . The U.S. pay range for this position is $110,800 -- $209,500 annually . At Adobe, for sales roles starting salaries are expressed as total target compensation . En Español: El equipo de Opportunity The Growth Marketing & Insights en Adobe está buscando un dinámico Sr. B2B Media Manager para unirse a nuestro equipo Americas Media. En este papel innovador y práctico, desarrollará e implementará estrategias mediáticas específicas de segmento, centrándose en la optimización del rendimiento impecable y la innovación de canales. Trabajará estrechamente con los equipos Enterprise, Digital Media B2b y Go-To-Market para traducir las estratégias de marketing en programas de medios transnacionales impactantes. Sus esfuerzos impulsarán directamente el crecimiento y compromiso de marca a través de la ejecución de medios y optimización de desempeño. Esta es una oportunidad excepcional para alguien apasionado por el marketing B2C, ansioso por explorar nuevas fronteras digitales, y experto en convertir datos en decisiones inteligentes! Lo que ofrecerás a los Equipos de Colaboración Social y Innovación Mediática ABM se adapta al desarrollo de campañas internos y a los objetivos de ejecuciones tradicionales y la implementación de mensajería de contenidos no creativos, así como a las agencias sociales emergentes y las redes b2B y las compañías de trabajo. Identificar, evaluar y escalar los medios de comunicación en plataformas como Reddit, Quora, YouTube, anuncios podcast y otros canales innovadores. Activar y optimizar campañas a través de canales tradicionales, programas, videos sociales pagados y digitales. Aplicar estrategias de segmentación para audiencias corporativas y medianas del mercado. Aprovechar las ideas sobre el rendimiento de la campaña para optimizar el gasto de los medios y impulsar una mejora continua. Colaborar con equipos analíticos para traducir datos en recomendaciones accionables. Apoyar iniciativas de prueba y aprendizaje con hipótesis claras, marcos de medición y análisis post-campaña. Lo que necesita para tener éxito es obtener un título de licenciatura en Marketing, Negocios o un campo relacionado. 6 años de experiencia en estrategia y ejecución de medios de pago B2B. Experiencia práctica con base en salario (ABM) y prácticas completas. Nuestra experiencia laboral se basa en esta amplia gama de conocimientos y habilidades de trabajo establecidos en diferentes mercados de marketing. En Adobe, para las funciones de ventas los salarios iniciales se expresan como compensación objetivo total (TTC = base + comisión), y los incentivos a corto plazo están en forma de planes de comisiones de venta. No discriminamos por género, raza o color, etnia o origen nacional, edad, discapacidad, religión, orientación sexual, identidad de género o expresión, estado veterano u otras características aplicables protegidas por la ley. Adobe tiene como objetivo hacer que Adobe.com sea accesible para todos y cada uno de los usuarios. Si usted tiene una discapacidad o necesidad especial que requiere alojamiento para navegar en nuestro sitio web o completar el proceso de solicitud, envíe un correo electrónico a accommodations@adobe.com o llame (408) 536-3015. #J-18808-Ljbffr