Vice President of Communications & Public Relations Job at Confidential in St. L

Vice President of Communications & Public Relations

About the Company

Well-known global interactive retailer

Industry
Retail

Type
Public Company

Founded
1997

Employees
5001-10,000

Categories

• Retail
• Consumer Discretionary
• Build-A-Bear Workshop
• Games
• Saint Louis
• Toys
• Consumer
• Customer Service
• Arts & Crafts
• Personalized Shopping
• Family Focused
• Hobby Goods
• Film
• Suppliers

Specialties

• toys
• bears
• stuffed animals
• entertainment
• experiential
• children
• retail
• kids retail
• family retail
• and experiential retail

Business Classifications

• B2C
• E-Commerce

About the Role

The Company is seeking a VP of Communications and Public Relations to serve as a dynamic brand storyteller and strategic leader. The successful candidate will be responsible for architecting and leading a forward-thinking communications and PR strategy that is in line with the company's growth objectives. This role involves championing the brand story across all channels, from corporate to consumer and crisis, and ensuring that every message reflects the brand's promise and fuels engagement. The VP will also be tasked with inspiring and mentoring a high-performing team, building relationships with top-tier media and influencers, and serving as the primary spokesperson and brand ambassador. Applicants must have a Bachelor's degree in a relevant field and at least 10 years of senior leadership experience in PR, corporate communications, or media relations, preferably with consumer-facing brands. The role requires a proven track record in strategic communications, media relations, and brand storytelling, as well as strong skills in executive visibility, reputation management, and crisis communications. The ideal candidate will be adept at leveraging analytics to optimize campaigns, driving awareness, and demonstrating ROI. They should be able to spot and activate emerging opportunities in media, culture, and technology to keep the brand at the forefront of relevance. A Master's degree and an MBA are preferred, along with a background in shaping brand narratives that deliver cultural impact and business growth. The VP should be a confident, extraverted leader, driven to achieve outstanding results, and motivated to build high-performing teams.

Hiring Manager Title
Chief Brand Officer

Travel Percent
Less than 10%

Functions

• Marketing