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Job Summary:
BILL is a rapidly growing Fintech company committed to empowering businesses with innovative financial tools. They are seeking a Social Media Strategy Lead to develop and execute a comprehensive social media strategy that enhances brand presence and drives business outcomes through engagement and audience growth.
Responsibilities:
• Develop and execute a full-funnel, channel-specific social strategy that drives engagement and connects social to business outcomes like awareness, acquisition, and product adoption
• Translate brand and business objectives into creative social campaigns that resonate with audiences and reflect cultural relevance
• Lead end-to-end campaign execution in partnership with creative teams, or self-produce content when needed
• Identify, engage, and activate influencers and platform partners to expand reach beyond owned channels
• Design integrated strategies that include social, community, advocacy, and user-generated content
• Use data and insights to measure, analyze, and optimize performance
• Establish regular reporting cadences to evolve strategy and drive continuous improvement
• Write social-first copy, create short-form video, and produce content quickly when needed
• Build scalable programs that amplify employees and executives as brand advocates
• Help evolve the team structure and operating model
• Develop systems for planning, production, publishing, and measurement that support scale and efficiency
Qualifications:
Required:
• 7+ years of experience in social media strategy, brand marketing, or content creation, ideally with a mix of B2B and B2C
• Experience as the head of social at a company or owning the social function
• Experience managing external agencies or teams
• Experience analyzing and optimizing performance to improve campaign effectiveness and ROI
• Experience activating influencers, creators, or thought leaders in brand or product campaigns
• A portfolio that demonstrates social media programs you’ve scaled to drive awareness, engagement, and measurable business impact
• Fluency in platform-specific trends and metrics across LinkedIn and Instagram
• Ability to write social-first copy and do light creative execution, including short-form video editing
• Experience building systems and scaling social programs, not just executing them
Preferred:
• Familiarity with TikTok and YouTube strategy
• Experience designing integrated strategies across social, community, and advocacy ecosystems
• Background working across B2B and B2C brands
• Interest in social media trends and how brands can build trust and community online
• Comfort working in fast-paced or ambiguous environments
• Collaborative approach and experience working effectively across teams, including with executives
• Interest in experimenting with new platforms and formats
Company:
BILL is a developer of financial automation software for small and midsize businesses (SMBs). Founded in 2006, the company is headquartered in San Jose, California, USA, with a team of employees. The company is currently Public Company.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Software Development
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
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