Senior Product Manager, Social Advertising

Senior Product Manager, Social Advertising

Team Overview: At Fluency, we focus on scaling digital ad operations and fostering open communication, inclusivity, and a growth mindset. We aim to reshape the industry and ensure every member feels pride and motivation in their work.

Product Overview: The Fluency platform provides Robotic Process Automation for Advertising combined with AI to enable rapid adaptation and scalable digital ad programs. Launch, manage, and optimize custom, local digital advertising campaigns across major channels with efficiency and control.

Job Summary: The Senior Product Manager collaborates across teams with deep technical product management expertise and strong business acumen to shape, enhance, and drive the development of Fluency’s platform, specifically for social advertising. You will work with Engineering, Sales, Marketing, Learning, and Customer Success to identify opportunities, define product strategies, and deliver solutions that provide value to clients. A successful Product Manager translates customer needs into innovative features that solve real business problems and drive growth.

Your Role:

• Collaborate with the Director of Product to define and execute the vision, strategy, and roadmap for ongoing product evolution
• Conduct market research to evaluate and prioritize opportunities based on goals such as lowering customer acquisition costs, scaling revenue growth, or accelerating revenue recognition
• Institute and manage best practices for incorporating qualitative user feedback and quantitative data analytics into product development
• Drive and measure feature-level user adoption to support iterative product improvement
• Support the development and delivery of weekly and monthly milestones aligned with the quarterly product plan
• Contribute to revenue modeling and define appropriate pricing strategies for product offerings
• Lead the effective adoption of new products and features through rollout plans and internal/external marketing materials
• Identify and solve complex business problems related to platforms, systems, and infrastructure
• Identify potential issues or blockers that could delay launches or impact project success
• Partner with technical leaders to ensure alignment with the product vision and solve challenges collaboratively
• Regularly communicate progress, learnings, and strategic updates to senior executives
• Build and maintain strong cross-functional relationships to deliver quality, reliable, and scalable solutions

What We Look For:

• 10+ years of product management experience, with a focus on platforms and systems
• 5+ years of experience with digital advertising products in social advertising environments (e.g., Meta, Pinterest, TikTok, LinkedIn, Reddit)
• Proven track record of building and launching products at scale
• Strong strategic thinking with the ability to articulate product vision and define roadmaps
• Familiarity with software development processes, Agile methodologies, and tools such as ClickUp, Figma, and Looker
• Ability to understand technical requirements and collaborate effectively with engineering teams
• Demonstrated success in translating customer feedback into high-impact features
• Experience with customer journey mapping, user personas, and empathy-building techniques (preferred)
• Strong data analysis skills with a metrics-driven mindset
• Familiarity with A/B testing, user analytics, and customer feedback tools
• Excellent verbal and written communication skills with the ability to influence and build relationships across teams and leadership levels
• Comfortable navigating ambiguity, solving complex problems, and operating in a fast-paced environment with a bias for action
• Ability to discuss technical concepts and prioritize opportunities in collaboration with internal and external stakeholders
• Solid understanding of data-driven product development methodologies and current software development strategies

Notes: Fluency is headquartered in Vermont. This position is remote US-based. If local, there is an option to go into the office.

Equal Employment Opportunity: Fluency provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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