Senior Product Marketing Manager

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This range is provided by Taktile. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$147,000.00/yr - $180,000.00/yr

About The Role
We're looking for a hands-on Senior Product Marketing Manager to join our marketing team and drive product positioning, sales enablement, and go-to-market execution for Taktile's AI-native decisioning platform. This is a senior individual contributor role reporting directly to our Head of Marketing. You'll be our bridge between product innovation and market success, working closely with customers, sales, and product teams to ensure our solutions resonate in the market and drive revenue growth.
What You'll Do

• Drive Customer-Centric Messaging
• Spend significant time analyzing sales calls and customer conversations to understand buyer perspectives
• Transform technical features into clear value propositions for risk, fraud, and credit leaders
• Create compelling one-pagers, solution briefs, and product pages on our website that drive pipeline
• Develop positioning that differentiates us from startup competitors and legacy players
  

Enable Sales Success

• Create sales tools based on what actually wins deals
• Build playbooks that accelerate deal velocity and improve win rates
  

Lead Product Launches

• Drive go-to-market strategy for new AI agents and decisioning capabilities
• Coordinate cross-functional teams to ensure successful market adoption
• Measure and optimize launch impact on pipeline and revenue
• Identify expansion opportunities based on customer success patterns
  

Shape Market Strategy

• Support analyst relations with Gartner and Forrester
• Contribute to thought leadership on AI in financial decisioning
• Gather competitive intelligence and maintain battlecards
• Partner with content marketing on strategic initiatives
  

What You'll Need

• 5+ years in B2B product marketing, GTM strategy, or management consulting
• Track record of driving measurable revenue impact through marketing initiatives
• Experience with complex enterprise sales cycles in financial services, fintech, or B2B SaaS
• Proven ability to translate technical products into business value
  

Critical Skills

• Exceptional writing skills with ability to simplify complex concepts
• Strong analytical mindset with focus on data-driven decision making
• Natural curiosity and customer empathy
• Excellent project management and stakeholder collaboration
  

Nice to have

• Experience with risk decisioning, fraud prevention, or credit underwriting
• Background at both startups and scale-ups
• Technical understanding of AI/ML concepts
• Network within financial services or fintech
  

Compensation Range: $147K - $180K

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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