Overview
Join to apply for the Director, Sales Enablement and Marketing role at Georgia Pacific .
As the Director of Sales Enablement and Marketing , you will lead two critical commercial functions: equip our sales organization with world class training, tools, and processes, and oversee marketing strategies that drive customer engagement, brand strength, and lead generation. This is a strategic leadership opportunity to build a unified sales and marketing ecosystem that fuels our growth ambitions. You’ll collaborate with senior executives, guide a high-performing team, and ensure that both our internal capabilities and external messaging are aligned with our long-term vision.
This role reports directly to the SVP- Commercial and is based at our corporate headquarters inAtlanta, GA. Flexibility to travel up to 50% across the U.S. to engage with regional teams and customers is required.
What You Will Do
- Sales Enablement Responsibilities (50%)
- Design, launch, and manage scalable sales training and enablement programs to drive consultative, value-based selling practices.
- Embed and evolve sales frameworks, including Franklin Covey, to strengthen customer interactions and increase close rates.
- Champion the adoption and optimization of Dynamics CRM to enhance sales productivity, pipeline management, and forecasting accuracy.
- Develop and implement coaching, onboarding, and continuous learning programs to build a high-performing sales culture.
- Partner with sales leaders to translate business strategy into field-ready tools, playbooks, and training materials.
- Marketing Leadership Responsibilities (50%)
- Lead the marketing team to develop and execute brand, messaging, and digital strategies that enhance customer engagement and market visibility.
- Oversee content creation, campaigns, events, and collateral development to support lead generation and sales acceleration.
- Align marketing strategies with sales objectives to create an integrated customer journey from awareness through loyalty.
- Drive data-driven marketing initiatives using analytics to optimize spend, refine targeting, and improve ROI.
- Lead brand strategy to align with GP Corrugated’s value proposition and principled entrepreneurship.
Team Leadership
- Manage and develop a team of 5-6 direct reports across sales enablement and marketing.
- Build a collaborative, accountable culture grounded in PBM principles.
- Act as a senior commercial partner, contributing to broader strategic initiatives and innovation efforts.
Qualifications
- At least 5 years of proven leadership experience as a commercial leader in sales enablement, training, marketing, or commercial strategy within a complex B2B environment.
- Strategic thinker who integrates sales, marketing, and customer experience into a cohesive commercial strategy.
- Data-driven decision-maker with strong knowledge of CRM platforms (preferably MS Dynamics).
- Principled coach with strong analytical skills, able to develop talent and link performance to business outcomes.
- Collaborative and curious leader who thrives in a culture of continuous learning and challenge.
- Willing and able to travel up to 50% to build strong partnerships with sales teams nationwide.
What Will Put You Ahead
- Certifications in sales enablement, coaching, or professional marketing (e.g., Franklin Covey, AMA, Sandler).
- Experience with marketing technologies and automation platforms.
- Prior experience in corrugated packaging, industrial, or manufacturing sectors.
- Proficiency with CRM systems, marketing automation platforms, and sales enablement tools.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.
Who We Are
As a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. We operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide resources to build and maintain physical, financial, and emotional strength. Benefits may include medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, infertility assistance, paid parental leave and adoption assistance. Eligibility varies by region; speak to your recruiter for details.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Some offers of employment are conditioned upon successfully passing a drug test where permitted by law. This employer uses E-Verify. Please speak to your recruiter for more information.