Role Overview
The Vice President of Marketing at Ternus will lead all aspects of marketing strategy and execution—across brand, growth, communications, and product marketing. You will be a key member of the executive team, responsible for crafting a cohesive and compelling market presence, scaling acquisition channels, and building a marketing organization that balances strategic vision with measurable outcomes.
This is a rare opportunity to create a modern, data-driven marketing organization from scratch while directly influencing the next phase of growth at a fast-scaling fintech firm.
About Ternus
Ternus is a mission-driven private lending company transforming the lending landscape by combining responsible credit practices, customer-centric technology, and a culture of servant leadership. We operate with transparency, ethics, and deep industry expertise, committed to building financial products that empower our partners and clients.
Key Responsibilities
Strategic Leadership
- Develop and own the comprehensive marketing strategy aligned with Ternus’ growth objectives, brand values, and customer journey.
- Partner with Product, Sales, and Operations leadership to ensure marketing initiatives drive business goals, especially customer acquisition and brand trust.
- Represent the voice of the customer and market in strategic decisions.
Brand & Communications
- Define and evolve the Ternus brand to reflect trust, integrity, and innovation in lending.
- Oversee content strategy, PR, and internal communications to establish Ternus as a thought leader in the fintech and credit markets.
- Manage agency and media relationships to ensure consistency and excellence.
Growth & Performance Marketing
- Own acquisition and conversion funnel metrics—developing high-performing campaigns across digital, SEO, paid media, events, and partnerships.
- Lead demand generation and lifecycle marketing efforts for both B2B and B2B2C initiatives.
- Implement attribution models and marketing analytics to measure and optimize ROI.
Team Development & Budget Management
- Build, lead, and mentor a cross-functional marketing team (brand, performance, content, design).
- Manage marketing budgets, ensuring efficiency and alignment with company-wide priorities.
- Foster a results-driven, collaborative, and values-aligned culture.
Qualifications
- 10+ years of progressive marketing leadership experience, preferably in fintech, lending, or B2B financial services.
- Proven success scaling marketing teams and strategies in a fast-paced, high-growth environment.
- Deep understanding of marketing performance metrics, customer segmentation, and integrated campaign execution.
- Excellent written and verbal communication skills; comfortable representing the company externally.
- Strong leadership, humility, and a builder’s mindset—aligned with Ternus’ values of integrity, servant leadership, and doing the right thing.
Preferred Experience
- Experience working with lending platforms, credit products, or financial compliance teams.
- Track record in both brand-building and revenue-driving roles.
- Strong understanding of customer experience and how marketing influences cross-functional outcomes.
Location : Charlotte, NC (Hybrid)
Department : Marketing
Reports to : Chief Strategy Officer
To apply
Please submit your application and complete the following assessment to be considered for this role:
Application link: To be provided by the recruiter or hiring team.
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