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This range is provided by Hack The Box. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$170,000.00/yr - $200,000.00/yr
The core mission of the Sr Director, Product Marketing
The Senior Director/Director of Product Marketing will shape and own HTB's market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.
Location & Work Mode: USA (Strong preference on the East Coast, or Central US) / UK • Fully Remote
The fellowship you'll be joining: You'll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB's growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you'll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.
Resources to check:
- Mastering momentum: A look back at HTB 2025 Revenue Kickoff event
- Case studies
- Introducing the Avengers Marketeers of Hack The Box
The adventures that await you after becoming Sr Director, Product Marketing :
- Own the narrative & category
- Lead GTM & Launches
- Price, package, and scale adoption
- Bring the outside in
- Enable the field
- Build and lead the team
Responsibilities
- Define and continually sharpen HTB's positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid‑market, enterprise, public sector)
- Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft
- Drive the narrative and build analyst relationships with the likes of Forrester and Gartner
- Agree on GTM strategy, cross-functional launches, and enablement for product releases from beta to GA
- Collaborate with Sales, Demand Gen, and Field Marketing to map plays to buying stages and regions/verticals
- Partner with the SVP of Marketing to align launch priorities with quarterly goals and brand strategy
Qualifications
- 8-10+ years in B2B SaaS product marketing (Director) or 11-15+ years (Senior Director), including 5+ years in cybersecurity
- Proven success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company
- Experience managing Analyst Relations with firms like Gartner and Forrester
- People leadership: coaching, mentoring, and building leverage through a small, high‑performing team
- Fluency with security buyer journeys; ability to translate technical value into business outcomes
- Strong collaboration with Product and Sales; ability to influence executives and drive cross‑functional execution
- Excellence in storytelling (written, visual, and on stage) and strong analytical skills
How We'll Measure Success
- Adoption and engagement of newly launched products/capabilities
- Pipeline and revenue influenced by product launches and plays
- Sales productivity and enablement effectiveness
- Pricing and packaging impact on deal velocity and expansion
What your Hack The Box adventure will have in store
- Opportunity to contribute to a product appreciated by users and the cybersecurity community
- A supportive environment with growth, flexibility, and autonomy
- Continuous learning and problem-solving as the organization grows
- A fun culture with global meet-ups
Gems you'll be enjoying as the Sr Director, Product Marketing
- Compensation: USD 170,000-200,000
- Medical, Dental & Vision (employee coverage 100% paid)
- 401K with employer match
- Employer-paid Life and AD&D Insurance
- Supplemental Life Insurance
- Short-term and Long-term Disability
- Healthcare and Dependent Care FSA
- Paid paternity & maternity leave
- 25 annual leave days
- Home Office Allowance
- Dedicated budget for training and professional development
- Full access to the Hack The Box lab offerings
The Quest of Becoming Hack The Box's Sr Director, Product Marketing
- Level 1: Submit your application
- Level 2: Meet the Talent Acquisition team
- Level 3: Meet the hiring manager
- Level 4-7: Meet with Sales, Product Management, and marketing teams; offer communication
- Quest complete. Onboarding follows
Hack Your Career, Today At Hack The Box, we value what makes you unique and invite you to embark on a journey of disruption, growth, and adventure. This post provides a glimpse of our gamified experience. If you're excited to turn technical depth into crisp stories and to fuel measurable growth in a fast, collaborative environment—come build with us.
About Hack The Box
Hack The Box (HTB) is the cybersecurity upskilling and talent development platform trusted by individuals, enterprises, and government agencies to sharpen offensive and defensive capabilities. We scale rapidly across the enterprise market and are especially focused on Financial Services, MSSPs, and Technology.
If you're excited to turn technical depth into crisp stories, shape a category, and fuel growth in a fast, collaborative environment—come build with us.
EEO and Notice
Hack The Box is committed to fostering a diverse, inclusive, and equitable workplace. All job applications are considered on merit. We do not discriminate on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Hack The Box participates in E-Verify. For more information, please click here.
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing
Industries
- Non-profit Organizations and Primary and Secondary Education