PIPELINE – VP-to-SVP, Head of Performance Marketing (East Coast, EST)

Overview

PIPELINE: VP, Head of Performance Marketing (East Coast, EST) AI-Driven | Global Stage | Software Powerhouse

Location: East Coast (EST-based candidates only)

Compensation: 320K–$350K base + Bonus + Equity

Team Size: 2,000+ FTEs globally

Reporting To: CMO (with direct CEO access)

Industry: Enterprise Digital Experience | Software Development | AI-Powered Martech

Company note: We’ll give you a hint: It’s the future Head of Performance Marketing for this global growth rocket. This is not your average marketing leadership role. We’re pipeline-ing a creative powerhouse, data-obsessed, AI-native performance marketing executive to join one of the most exciting software firms in the digital experience space. Following 130% growth in 2024, a HEAT score approaching triple digits, and strategic partnerships with global giants like Salesforce and SAP, we’re building a future-facing Performance Marketing engine—and this role sits at the center of that momentum.

What You’ll Do

• Serve as the global face of performance marketing, driving campaigns that deliver impact across every stage of the funnel.
• Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes.
• Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance.
• Lead and inspire a high-performing team while still getting your hands dirty when needed—this is a player / coach role.
• Create and test new acquisition channels, iterate fast, and scale what works globally.
• Translate performance into board-ready metrics with access to the CMO and CEO.

What You Bring

• 15+ years in performance marketing for global B2B software development firms.
• Experience scaling performance marketing inside a 2K–5K FTE firm — you’ve felt the heat and delivered measurable growth.
• Builder’s mindset: You ideate. You test. You optimize. You grow.
• Proven ability to lead teams, set KPIs, drive CAC / LTV improvements, and build out AI-powered marketing workflows.
• You’re front-facing, curious, energized, and endlessly creative.
• Must be East Coast (EST) based — not overseas, not PST.

Why This Role

• Newly created, center-stage position with real ownership.
• Visible, vocal, high-impact: You’ll be known across the industry.
• Work hand-in-hand with an invigorated CMO and visionary CEO.
• Join a rocket ship on its way to becoming the category-defining platform in the enterprise digital experience space.

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