Marketing Executive (Social Media/ Content Creation) - Paya Lebar

Basic: $2500-$3000

Working Days: Mon-Fri 9-6pm
Location: Paya Lebar

Roles & Responsibilities

• Develop and implement data-driven marketing strategies to enhance brand visibility, audience engagement, and conversion rates across digital platforms.
• Analyze and interpret marketing data to extract actionable insights that drive measurable business outcomes.
• Lead content creation and social media management , including regular posting on Facebook, Instagram, TikTok, and the company website.
• Successfully reduced Google Ads campaign budget by 50% while increasing clicks by 20% , surpassing KPI targets and significantly improving ROI through strategic audience targeting.
• Write SEO-optimized blog posts and articles , resulting in a 45% increase in organic traffic and improved keyword rankings on Google SERPs.
• Boosted social media following and engagement through consistent, relevant, and platform-tailored content.
• Conceive and execute innovative marketing campaigns , following through from ideation to implementation and performance analysis.
• Conduct competitive analysis , adapting and refining effective strategies observed in the market to stay ahead of industry trends.
• Create compelling content with a creative flair , ensuring alignment with brand standards and voice.
• Increased social media leads by 35% through influencer collaborations and targeted paid advertising.
• Adept in video production , including filming and editing for promotional content and social media ads.
• Maintain and optimize the company website using WIX , regularly updating with the latest projects, news, and company milestones.
• Operate independently with minimal supervision , proactively seeking guidance from the CEO when necessary and maintaining a high level of initiative and accountability.
• Understand and apply branding principles , contributing to the company’s ongoing branding journey to strengthen market positioning.

Requirements

• Min diploma in Marketing
• 1yr Experience in SMM, for Facebook, Instagram, Tiktok
• With Website management exp + Video Content creation will be an advantage
• Adept at leveraging emerging digital trends and technologies, as required to do content creation on Social Media Platform & Social media Marketing frequently.

Tee Xin Li Reg No: R

The Supreme Hr Advisory Pte Ltd EA No: 14C7279