Overview
Join to apply for the Senior Product Marketing Manager, Americas role at OKX .
About The Opportunity. Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you\'ll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange.
About The Team. The Senior Product Marketing Manager for the Americas will shape OKX\'s go-to-market strategy across North and South America, drive community-led expansion, and ensure our CeFi and Web3 product narratives resonate with users in these regions. This role requires a deep understanding of the US and LATAM crypto landscapes, regional growth marketing expertise, and the ability to collaborate with local GMs, product teams, and global marketing stakeholders. You will act as the voice of the customer in the region to inform product and marketing strategies based on local market insights.
What You’ll Be Doing
- Build and run GTM campaigns for CeFi and Web3 products across the Americas, ensuring launches are localized, compliant, and resonate with retail and institutional users.
- Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
- Adapt global product narratives and positioning for the US and LATAM, aligning with market behaviors, regulations, and cultural nuances.
- Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
- Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
- Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
- Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
- Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
What We Look For In You
- At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
- Leadership: Proven ability to drive marketing initiatives in a fast-paced, innovative environment.
- Financial Markets Knowledge: Understanding of financial markets, trading principles, and investment strategies, including various instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
- Digital Marketing Expertise: Strong proficiency in digital marketing for fintech and crypto, including conversion optimization, content marketing, and social media strategies.
- Community Building & Engagement: Experience building and scaling crypto-native communities, leveraging influencer networks, events, and ambassador programs.
- Communication and Influence: Excellent communication skills to influence strategy and articulate complex products to diverse audiences.
- Market Analysis: Ability to conduct market research, competitive analysis, and trend forecasting in the digital asset space.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employee growth
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependents
- Additional benefits may be shared during the process
Salary
The salary range for this position is $143,000 - $257,000.
OKX Statement
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or disability, or protected veteran status. Pursuant to applicable law, we will consider for employment qualified applicants with arrest and conviction records. Information collected as part of the recruitment process is subject to OKX\'s Candidate Privacy Notice.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Business Development, Marketing, and Product Management
Industries
- IT Services and IT Consulting