Spearbit
Overview
Location: Remote - Anywhere
Employment Type: Full time
Department: Marketing
Compensation: 150K – $250K
Offers Equity
Responsibilities
- Own Marketing Strategy & Execution : Define and drive the end-to-end marketing strategy across brand, product, content, growth, community, and communications.
- Build & Lead the Team : Recruit, develop, and manage a world-class marketing team, including experts in content, growth, design, and product marketing.
- Strengthen the Brand : Position the company as the leading voice in Web3 security. Own messaging frameworks, visual identity, and long-term brand equity across channels.
- Drive Demand & Ecosystem Growth : Build and execute campaigns that drive user acquisition, protocol partnerships, and inbound interest across the crypto ecosystem.
- Own Product Marketing : Partner closely with product, engineering, and BD to launch new features and services — translating technical innovation into clear, compelling stories.
- Lead Content & Thought Leadership : Oversee the creation of high-impact content that educates, engages, and establishes credibility with developers, security professionals, and crypto-native audiences.
- Guide Executive & Crisis Communications : Act as a strategic advisor to the leadership team on external communications, reputation management, and public-facing narratives.
- Measure & Optimize : Define KPIs, build dashboards, and implement a data-driven approach to track performance and inform decisions.
What We’re Looking For
- 8+ years of marketing experience, including senior leadership roles in crypto / Web3 or deeply technical industries
- e.g., cybersecurity, developer tools, infrastructure
- Proven track record of building and scaling marketing teams at high-growth startups or technology companies
- Deep understanding of the crypto ecosystem, security concerns, developer communities, and the unique nuances of marketing to Web3-native audiences
- Strong brand and storytelling instincts — able to craft positioning that resonates across stakeholders and channels
- Exceptional leadership, communication, and organizational skills
- Comfortable operating in fast-paced, high-ambiguity environments with rapidly shifting priorities
- Strategic thinker with a hands-on mindset — not afraid to dive into details or produce content when needed
Nice to Have
- Experience marketing to both technical and non-technical crypto audiences
- Familiarity with DeFi, smart contract security, ZK technology, or blockchain infrastructure
- Previous success positioning a company as the leader in a new or emerging category
Compensation Range : $150K - $250K
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