Manager of Social Content & Strategy

Join to apply for the Manager of Social Content & Strategy role at El Pollo Loco, Inc.

Join to apply for the Manager of Social Content & Strategy role at El Pollo Loco, Inc.

This range is provided by El Pollo Loco, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$88,000.00/yr - $100,000.00/yr

Our restaurants are only the tip of the flame. If you’re looking for a fast-paced, innovative and welcoming workplace then a career with our Corporate Familia is right for you.
What’s in it for you!

• Hybrid work schedule
• Competitive pay and bonus
• Medical + Dental + Vision Insurance
• 401(K) Plan with match and immediate vesting
• Flexible Spending Accounts
• Vacation + Sick Pay + 12 Paid Holidays
• Amazing office culture
• Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
• Discounts on theme parks, movie tickets, sports events, hotels and more…
  

Our Company
In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.
POSITION PURPOSE:
This role will work with members of the marketing team, agencies, and cross-functional partners, ensuring our campaigns are in service of our incredible fans, elevating our social content, continually refining our social strategy, and turning consumers into EPL brand advocates. The right candidate will know what makes great social content, and how to create it, how to engage and manage communities at scale, and how to elicit actions from consumers. You are as much a student of culture as you are the creator of it, constantly immersed in what’s new across social and the internet, monitoring both to identify how it might benefit El Pollo Loco, the QSR industry, and culture. Lastly, you’re escalating and/or amplifying real-time opportunities to create impactful content or experiences (your bias for action is second to none).
ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead efforts to keep El Pollo Loco at the forefront of online conversations, keeping the brand in a first-to-market position regarding cultural and/or internet trends.
• Iterate on and implement a comprehensive social media strategy that is aligned with El Pollo Loco’s overall program and business objectives.
• Ideate, design, create (design & film) shareable and compelling content to drive engagement, either in collaboration with in-house design team or on their own.
• Lead, develop and manage content and editorial calendars to support planned and reactive content.
• Foster and nurture a vibrant online fandom through active engagement and timely response to comments, messages, and mentions.
• Monitor social media channels for user-generated content, trends and conversations relevant to the brand for inspiration and reactive opportunities.
• Collaborate with cross-functional teams to integrate social media into broader marketing campaigns, creating timing synergies.
• Partner with Media team to identify and optimize content, inclusive of influencers, for driving relevancy and purchase intent.
• Respond to and amplify daily opportunities with high-profile social accounts and/or surprise-and-delight opportunities with community, in partnership with PR agency.
• Support brand activation activities, contributing to briefs, collaborating with Creative agency, and ensuring best social practices.
• Develop monthly reports to track and analyze social performance, providing insights and recommendations for optimization.
• Use data-driven insights to adjust strategies and improve overall social media effectiveness.
  

QUALIFICATIONS – EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:
To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and/or experience required.
Education/Work Experience:
Bachelor’s degree in marketing, communications, or a related field, or related experience with 3+ years of proven experience creating content and managing social media channels for comparable brand(s).
License/Certifications:
Possess and maintain a valid driver's license.
Knowledge, Skills, and Abilities:

• In-depth knowledge of social media platforms, their respective audiences, and best practices.
• A deep appreciation for culture and internet trends.
• Strong creative and strategic thinking skills; knowledge of Photoshop, Canva, Capcut, and other social media editing tools preferred.
• Knowledge of content capture methods and best practices, camera usage, editing prowess, social-first design chops.
• Proficiency in social media management tools like Sprout Social and analytics platforms.
• Ability to work collaboratively and cross-functionally in a fast-paced environment, across all levels of the organization.
• Proactive, forward-thinking, and agile approach to social media and community management with the customer always being first.
• Outstanding communication skills, both verbal and written, as well as strong presentation skills.
• Good listening skills, a natural people-orientation, and openness to ideas, suggestions, and constructive feedback.
• Ability to work at the Support Center consistent with the hybrid work policy.
  

The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria. Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Restaurants

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