GVP, Performance Marketing & Strategy

Overview

The Group Vice President, Performance Strategy (GVP) is a strategic leader responsible for defining and orchestrating data-driven, audience-first strategies that accelerate business growth across the client’s lines of business. Our client is an American financial services company providing banking and insurance products to their members. This leader directs a team of strategists and guides the development of acquisition, onboarding, and member deepening strategies that are personalized, performance-optimized, and grounded in member intelligence. The GVP partners directly with the client’s senior marketing, experience, and enablement stakeholders to ensure strategic alignment, enable coordination, and deliver measurable impact. This role sits at the intersection of media, data, creative, and experience—driving holistic strategies that tie insight to action and marketing to business outcomes.

Responsibilities

• Define the Performance Strategy Vision: set the strategic agenda for driving member acquisition, onboarding, and member deepening across the client’s portfolio.
• Establish an audience-first approach that aligns media, creative, and experience around member needs and business goals.
• Translate business priorities into integrated, outcome-driven roadmaps.
• Build & Lead a High-Impact Strategy Team: lead and scale a team of strategists, journey planners, and audience experts; cultivate a culture of agility, accountability, innovation, and performance excellence; set strategic direction and performance expectations across all client engagements.
• Data, Audience, & Activation Strategy: guide the use of first-, second-, third-, and zero-party data to develop advanced segmentation and targeting strategies; ensure audience insights power personalized journeys and scalable content activation across paid and owned channels; collaborate on development of addressable media strategies to drive efficient reach, relevance, and conversion.
• Bridge Media, Creative & Experience: ensure seamless collaboration through a unified audience strategy and measurement framework; provide strategic guidance for creative development, content strategy, and journey design grounded in member insights; partner with creative leads to bring intelligent content strategies to life across the member lifecycle.
• Enable Optimization, Personalization & Technology Integration: direct the application of MarTech and AdTech platforms (Adobe, Pega, Live Ramp, Optimizely) to enable real-time targeting, personalization, and optimization; oversee test-and-learn programs and performance measurement frameworks across all channels; ensure strategies are operationalized with visibility into ROI, CLV, and incremental impact.
• Influence Executive Stakeholders: serve as a strategic partner to client’s senior leadership across marketing, digital, and product; build trust and alignment through strategic clarity and demonstrated business results; represent the agency’s performance vision in executive forums.

Things You’re Great At

• Storytelling – turning strategy into simple, powerful narratives for cross-functional audiences.
• Forward Thinking – challenging the status quo and leading clients to future-state solutions.
• Business Acumen – connecting marketing investment to ROI, CLV, and revenue outcomes.
• Curious Creativity – combining analytics with intuition to solve complex problems and inspire bold thinking.
• Agile Leadership – leading with speed and flexibility amid change.
• Insightful Tenacity – uncovering the reasons behind the results to drive impact.
• Collaborative Spirit – unifying diverse teams behind a common strategy and accountability.

Qualifications

• 15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations.
• Proven track record designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes.
• Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines.
• Strong command of audience segmentation, data activation, and omnichannel personalization.
• Demonstrated ability to build and lead high-performing strategy teams across media, creative, CRM, and experience disciplines.
• Fluency in performance measurement, KPI frameworks, and test-and-learn methodologies; ability to connect marketing performance to ROI and CLV.
• Experience integrating and leveraging MarTech and AdTech platforms (Adobe Experience Cloud, Pega, Optimizely, LiveRamp) to enable scalable, personalized strategies.
• Exceptional communicator with a track record of influencing and partnering with senior executives and C-suite leaders.
• Strong balance of analytical thinking and creative intuition, with the ability to translate complexity into clarity and action.

Additional Information

• The Power of One starts with our people. We offer best-in-class wellness and benefits
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance for Adoption, Surrogacy, and Fertility; pet adoption support
• Employee Assistance Programs and Health/Wellness reimbursements
• Tuition Assistance
• Paid time off: Flexible Time off, Vacation, Sick Days, Volunteer Days, Holidays
• Matching Gifts and Flexible working arrangements
• Work Your World program for remote work options; Publicis Groupe office access up to 6 weeks/year (eligibility-based)
• Business Resource Groups support multiple affinities

The benefits offerings listed are available to eligible U.S. based employees and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. If you require accommodation or assistance with the application or onboarding process, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: $176,000 - $288,765 annually. This pay range is报价 at posting time and is subject to change based on qualifications and other factors. Temporary roles may have different eligibility for benefits. LI-RF1

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