Zeno Group
About The Role:
Zeno Chicago is looking for a digital paid media expert to drive existing client business and help build Chicago's quickly growing paid media practice within the digital team. The VP, Paid Media will be responsible for leading the strategy and overseeing execution of paid media programs across paid social, paid search, direct and programmatic display and media partnerships.
This role is for an entrepreneurial candidate with a vision for the future of paid media and the role this discipline can play in both the digital and larger communications sphere. They should be excited by the opportunity to create a new and unique direction for the digital team - helping grow existing clients and new business across consumer, corporate and B2B accounts.
As a VP, Paid Media, you'll be responsible for developing integrated media strategies to support both ongoing brand storytelling and key campaign tentpole moments. The candidate should have experience across B2C and B2B work, including lead gen campaigns. This candidate should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward for our clients. Additionally, they should have strong presentation skills and client counsel, being able to answer tough questions in the room.
In addition to strategy-building, as a VP, Paid Media, you'll be expected to drive execution from start to finish. This candidate should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success.
The VP, Paid Media should also be highly analytical. They will work closely with our analytics team to ensure we're constantly syncing up on results and ongoing optimization opportunities. Data should be at the center of everything we do - from strategy to execution to measurement.
This role will help oversee a growing team of paid media specialists and be expected to cultivate additional talent. The VP, Paid Media will report into the SVP, Paid Media (Paid Media COE lead) and be a leader on the Chicago ZDX digital team.
Responsibilities
$120,000 - $155,000 a year
Pay range: $120,000 to $155,000 USD
An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply. In Summary: Zeno Chicago is looking for a digital paid media expert to drive existing client business . The VP, Paid Media will be responsible for leading the strategy and overseeing execution of paid media programs across paid social, paid search, direct and programmatic display and media partnerships . The candidate should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward . En Español: Zeno Chicago está buscando un experto en medios de comunicación pagados digitales para impulsar el negocio de los clientes existentes y ayudar a construir la práctica de medias pagadas de Chicago que crece rápidamente dentro del equipo digital. El VP, Paid Media será responsable de liderar la estrategia y supervisar la ejecución de programas de medios pagados a través de redes sociales pagadas, búsqueda pagada, visualización directa y programática y asociaciones de medios. Este papel es para un candidato emprendedor con una visión sobre el futuro de los medios de pago y el rol que esta disciplina puede desempeñar tanto en el ámbito digital como en las comunicaciones más grandes. Deben estar entusiasmados por la oportunidad de crear una nueva y única práctica de medios pagos para el equipo digital - ayudando a hacer crecer nuevos clientes de consumo y nuevas cuentas comerciales, corporativas y B2B. Este candidato debe tener un enfoque práctico para asesorar a compañeros de equipo jóvenes y impulsar al equipo colectivamente hacia el éxito. El VP, Paid Media también debería ser altamente analítico. Trabajará en estrecha colaboración con nuestro equipo de análisis para garantizar que estamos sincronizando constantemente los resultados y las oportunidades continuas de optimización. Los datos deben estar en el centro de todo lo que hacemos - desde la estrategia hasta la ejecución hasta la medición. Esta función ayudará a supervisar un creciente equipo de especialistas en medios pagados y se espera que cultive talento adicional. Liderar iniciativas de liderazgo en el pensamiento y ofrecer presentaciones perspicaces que evalúen oportunidades innovadoras para los medios, tendencias industriales y áreas estratégicas de interés para clientes de alto nivel. Supervisar la gestión financiera y la administración de presupuestos de medios, asegurando la precisión, las prácticas efectivas de facturación y resolviendo rápidamente discrepancias financieras. Calificaciones Al menos 8 años de experiencia en la industria de los medios pagados. Conocimiento profundo del contenido digital y de visualización por medio de pago y solucionar problemas con todas las plataformas sociales, pero no incluidas la dinámica de la industria, productos y servicios, segmentos clave de clientes y paisaje competitivo. Experiencia en numerosas presentaciones de clientes, con fuertes habilidades para hablar. Fuerte habilidades de gestión de proyectos con experiencia creciendo y liderando un equipo. Conocimiento sólido de las métricas de rendimiento, optimización de medios y capacidad para detectar tendencias. $120,000 - $155,000 al año Rango de pago: $120.000 a $155.000 USD La posición salarial de un empleado dentro del rango de sueldo se basará en varios factores incluyendo pero no limitado a la educación relevante, calificaciones, certificaciones, experiencia, habilidades, antigüedad, ubicación geográfica, desempeño, requisitos de viaje, métricas basadas en ingresos, acuerdos contractuales o necesidades organizativas. Zeno también ha sido reconocida previamente por el Festival Internacional de Creatividad Cannes Lions. Zeno es una compañía DJE Holdings. ABOUT OUR BENEFITS Empleados saludables y felices hacen que Zeno sea mejor, así que tenemos programas que apoyan la salud física, mental y financiera. Nuestra cultura y beneficios están diseñados para promover flexibilidad, celebrar diversidad y respaldar el equilibrio trabajo/vida. Ofrecemos una variedad de planes médicos, dentales y seguros con acceso a suscripciones, así como asistencia médica a corto y largo plazo. Y nuestro exclusivo programa ZenoFit proporciona una asignación mensual para financiar actividades en su vida personal que le traen alegría y lo mantienen saludable. Estos y otros beneficios están disponibles para empleados no temporales en los Estados Unidos.
Zeno Chicago is looking for a digital paid media expert to drive existing client business and help build Chicago's quickly growing paid media practice within the digital team. The VP, Paid Media will be responsible for leading the strategy and overseeing execution of paid media programs across paid social, paid search, direct and programmatic display and media partnerships.
This role is for an entrepreneurial candidate with a vision for the future of paid media and the role this discipline can play in both the digital and larger communications sphere. They should be excited by the opportunity to create a new and unique direction for the digital team - helping grow existing clients and new business across consumer, corporate and B2B accounts.
As a VP, Paid Media, you'll be responsible for developing integrated media strategies to support both ongoing brand storytelling and key campaign tentpole moments. The candidate should have experience across B2C and B2B work, including lead gen campaigns. This candidate should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward for our clients. Additionally, they should have strong presentation skills and client counsel, being able to answer tough questions in the room.
In addition to strategy-building, as a VP, Paid Media, you'll be expected to drive execution from start to finish. This candidate should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success.
The VP, Paid Media should also be highly analytical. They will work closely with our analytics team to ensure we're constantly syncing up on results and ongoing optimization opportunities. Data should be at the center of everything we do - from strategy to execution to measurement.
This role will help oversee a growing team of paid media specialists and be expected to cultivate additional talent. The VP, Paid Media will report into the SVP, Paid Media (Paid Media COE lead) and be a leader on the Chicago ZDX digital team.
Responsibilities
- Drive the strategic direction, preparation, and presentation of comprehensive omnichannel media plan recommendations, including but not limited to Digital (Paid Social, SEM, Programmatic Display, Video), OOH, Print, Radio, TV, and Emerging Media.
- Ensure accountability of media performance by establishing rigorous evaluation standards, proactively recommending strategic optimizations, and overseeing execution and pacing to align with client objectives.
- Oversee and ensure the accuracy of critical tactical components of media plans, including flowcharts, budget summaries, and ad tracking mechanisms.
- Develop and articulate high-level strategic points of view on media partner offerings and emerging technologies relevant to client business goals.
- Lead thought leadership initiatives and deliver insightful presentations evaluating innovative media opportunities, industry trends, and strategic areas of interest to senior-level clients.
- Direct strategic initiatives for paid publisher partnerships, including overseeing the RFP process, aligning proposals to client objectives, assessing content and audience relevancy, and delivering executive-level recommendations.
- Provide senior-level strategic oversight for client relationships, maintaining deep understanding of client business objectives, industry dynamics, products and services, key customer segments, and competitive landscape.
- Oversee financial management and stewardship of media budgets, ensuring compliance, accuracy, effective billing practices, and prompt resolution of financial discrepancies.
- At least 8+ years of experience in the paid media industry.
- Deep knowledge of digital and paid mediaand counseling clients
- Strong experience with all paid social media platforms, including but not limited to Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter/X, and LinkedIn.
- Experience managing direct and programmatic display and SEM (Google/Bing).
- Proficiency in SEO and content marketing platforms. (BrightEdge, Moz Pro, SEMRush) a plus.
- Strong problem-solving and natural leadership, with previous experience managing others.
- Highly experienced with client counsel and tough client Q&A conversations.
- Experience in numerous client presentations, with strong speaking skills.
- Strong project management skills with experience growing and leading a team.
- Strong understanding of performance metrics, media optimization and ability to spot trends.
$120,000 - $155,000 a year
Pay range: $120,000 to $155,000 USD
An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply. In Summary: Zeno Chicago is looking for a digital paid media expert to drive existing client business . The VP, Paid Media will be responsible for leading the strategy and overseeing execution of paid media programs across paid social, paid search, direct and programmatic display and media partnerships . The candidate should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward . En Español: Zeno Chicago está buscando un experto en medios de comunicación pagados digitales para impulsar el negocio de los clientes existentes y ayudar a construir la práctica de medias pagadas de Chicago que crece rápidamente dentro del equipo digital. El VP, Paid Media será responsable de liderar la estrategia y supervisar la ejecución de programas de medios pagados a través de redes sociales pagadas, búsqueda pagada, visualización directa y programática y asociaciones de medios. Este papel es para un candidato emprendedor con una visión sobre el futuro de los medios de pago y el rol que esta disciplina puede desempeñar tanto en el ámbito digital como en las comunicaciones más grandes. Deben estar entusiasmados por la oportunidad de crear una nueva y única práctica de medios pagos para el equipo digital - ayudando a hacer crecer nuevos clientes de consumo y nuevas cuentas comerciales, corporativas y B2B. Este candidato debe tener un enfoque práctico para asesorar a compañeros de equipo jóvenes y impulsar al equipo colectivamente hacia el éxito. El VP, Paid Media también debería ser altamente analítico. Trabajará en estrecha colaboración con nuestro equipo de análisis para garantizar que estamos sincronizando constantemente los resultados y las oportunidades continuas de optimización. Los datos deben estar en el centro de todo lo que hacemos - desde la estrategia hasta la ejecución hasta la medición. Esta función ayudará a supervisar un creciente equipo de especialistas en medios pagados y se espera que cultive talento adicional. Liderar iniciativas de liderazgo en el pensamiento y ofrecer presentaciones perspicaces que evalúen oportunidades innovadoras para los medios, tendencias industriales y áreas estratégicas de interés para clientes de alto nivel. Supervisar la gestión financiera y la administración de presupuestos de medios, asegurando la precisión, las prácticas efectivas de facturación y resolviendo rápidamente discrepancias financieras. Calificaciones Al menos 8 años de experiencia en la industria de los medios pagados. Conocimiento profundo del contenido digital y de visualización por medio de pago y solucionar problemas con todas las plataformas sociales, pero no incluidas la dinámica de la industria, productos y servicios, segmentos clave de clientes y paisaje competitivo. Experiencia en numerosas presentaciones de clientes, con fuertes habilidades para hablar. Fuerte habilidades de gestión de proyectos con experiencia creciendo y liderando un equipo. Conocimiento sólido de las métricas de rendimiento, optimización de medios y capacidad para detectar tendencias. $120,000 - $155,000 al año Rango de pago: $120.000 a $155.000 USD La posición salarial de un empleado dentro del rango de sueldo se basará en varios factores incluyendo pero no limitado a la educación relevante, calificaciones, certificaciones, experiencia, habilidades, antigüedad, ubicación geográfica, desempeño, requisitos de viaje, métricas basadas en ingresos, acuerdos contractuales o necesidades organizativas. Zeno también ha sido reconocida previamente por el Festival Internacional de Creatividad Cannes Lions. Zeno es una compañía DJE Holdings. ABOUT OUR BENEFITS Empleados saludables y felices hacen que Zeno sea mejor, así que tenemos programas que apoyan la salud física, mental y financiera. Nuestra cultura y beneficios están diseñados para promover flexibilidad, celebrar diversidad y respaldar el equilibrio trabajo/vida. Ofrecemos una variedad de planes médicos, dentales y seguros con acceso a suscripciones, así como asistencia médica a corto y largo plazo. Y nuestro exclusivo programa ZenoFit proporciona una asignación mensual para financiar actividades en su vida personal que le traen alegría y lo mantienen saludable. Estos y otros beneficios están disponibles para empleados no temporales en los Estados Unidos.