Marketing Campaign Coordinator

Summary

The Marketing Campaign Coordinator plays a vital role in supporting the execution of marketing initiatives that drive awareness, engagement, and revenue. This position ensures campaign consistency, speed, and follow-through across Basys various marketing channels by taking ownership of process-driven, repeatable, and administrative tasks. This role will maintain a positive work atmosphere by behaving and communicating in a manner consistent with the mission, vision, and values of the organization.

Duties & Responsibilities

Essential Functions

• Coordinate campaign execution by building timelines, drafting follow-up communications, preparing presentations, and sending resources and collateral.
• Manage campaign logistics including vendor coordination, print and design submissions, analytics reporting, and meeting logistics and follow-ups.
• Oversee direct mail operations by organizing contact lists, coordinating with vendors (e.g., promotional item mailers, postcards), and tracking shipments and responses.
• Support list management by cleaning, formatting, and updating partner and industry contact lists across banks, credit unions, software, and direct merchant channels in CRM.
• Provide tradeshow support through sponsorship booking, booth logistics, swag coordination, internal sales team communication, venue research, on-site presence, and post-event follow-up.
• Execute marketing administrative tasks including submitting purchase orders, maintaining asset libraries, and updating toolkit content.
• Lead qualification and list scrubbing efforts to support targeted outreach and campaign success.
  
  

Additional Responsibilities

• Assist in lead qualification and CRM data entry.
• Support post-event follow-up coordination and provide on-site support as needed.
• Pull performance analytics and assist in building campaign reports.
• Contribute to special projects or campaigns as assigned.
• Completes other assigned duties as requested.
  
  

Requirements

• Strong organizational skills and high attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Clear written and verbal communication skills.
• Comfortable collaborating across departments and with external vendors.
• Proactive problem solver who takes initiative and follows through.
• Familiarity with CRM platforms and marketing tools is a plus.
  
  

Education & Experience

• Bachelors degree in Marketing, Communications or a related field.
• 13 years of experience in a marketing, communications, or coordination role preferred.
• Experience with CRM platforms, marketing automation tools, and Microsoft Office Suite.
• Prior experience coordinating events, campaigns, or marketing materials a plus.
  
  

Basys provides technology and payment integration solutions for businesses across the country and Canada. We treat our team, clients, and vendors like people, not numbers. Basys is proud to maintain the industry leading Net Promotor Score and a 90% customer retention rate of clients that continue to process, in an industry where retention rates often average closer to 70 to 75%. We feel that this is a perfect example of how our customer-oriented business model sets us apart.

Basys is an equal opportunity employer.
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