Full-Time Faculty Position in Marketing Communications, Digital Marketing Specia

Overview

About Fashion Institute of Technology :

The Fashion Institute of Technology (FIT), an internationally renowned college of art and design, business and technology, of the State University of New York, invites applications and nominations for a full-time tenure-track faculty position in the Marketing Communications Department of the Jay and Patty Baker School of Business and Technology.

The Fashion Institute of Technology, a part of the State University of New York, has been a leader in career education in art, design, business, and technology for over 70 years. With a curriculum that provides hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers programs across 45 majors and degrees including AAS, BFA, BS, MA, MFA, and MPS. FIT draws on its New York City location to provide a vibrant, creative community for learning and industry engagement.

The Jay and Patty Baker School of Business and Technology educates students for management and leadership roles within the fashion and related creative industries. The school collaborates with the School of Art and Design and the School of Liberal Arts and Sciences to design curricular experiences that develop critical thinking, professional responsibility, communication, and teamworkskills increasingly demanded by employers. The vision is to be an academically recognized school of excellence where industry and government see creative alliances for future thinking and problem solving.

Seven of the ten Baker School programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Marketing Communications department offers an Associate of Applied Science (AAS) and a Bachelor of Science (BS) in Advertising and Marketing Communications, and a BS in Direct and Interactive Marketing.

Job Description :

The Baker School seeks a dedicated full-time faculty member with expertise in digital marketing and a forward-thinking approach to education within a dynamic and creative academic environment. The ideal candidate will bring a blend of academic and professional experience in digital marketing strategy, analytics, content marketing, SEO/SEM, and emerging media, with proficiency in tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, Salesforce, or similar platforms. The successful candidate will stay ahead of industry trends and prepare students to thrive in a rapidly evolving digital marketing landscape.

Responsibilities include teaching a variety of digital marketing courses (e-commerce, social media marketing, content marketing, digital analytics, introduction to marketing) and contributing to new course development and departmental initiatives. In addition, the faculty member will support the school and department's strategic initiatives, develop and enhance the curriculum, advise and mentor students, promote the academic program, and cultivate partnerships with alumni, industry leaders, and other educational institutions. Participation on department, school, and college-wide committees, accreditation activities, and selective administrative duties is expected.

Specific competencies

Globalism

• Understanding of the global nature of the marketing communications industry.
• Awareness of professional, ethical, and social responsibility.
• Respect for all groups and ability to integrate this respect into teaching.
• Embrace sustainability as a key aspect of the teaching experience.

Instructional Design

• Combine business practices with classroom learning for a rigorous academic experience.
• Develop a variety of assessment methods to accommodate different learning styles.
• Maintain industry connections to introduce new methodologies into the curriculum.
• Use the college's learning management system for tracking and reporting.
• Create collaborative, real-world problem-solving experiences.
• Incorporate multiple instructional methods to serve students of different abilities.

Learning Enrichment

• Inspire students' interest, curiosity, creativity, and love of learning.
• Foster critical thinking, design thinking, creative problem-solving and teamwork skills.
• Integrate interdisciplinary learning into the curriculum.
• Stay current with industry trends and technology, incorporating them into the curriculum.
• Embrace new pedagogy forms, including online teaching, blended classes, workshops, flipped classrooms, and experiential learning.
• Support diverse learning styles and abilities.

Professionalism

• Engage in industry-related activities to enhance the discipline.
• Participate in relevant industry activities and academic conferences.
• Maintain a network with alumni and industry experts for internships, mentorship, curriculum development, guest speaking, and graduate placement.
• Stay current and engaged in the primary teaching discipline.
• Model professional behavior to prepare students for related industry fields.

Technology

• Utilize course management systems and multimedia technology in the classroom.
• Demonstrate effective use of industry-specific technology.
• Use appropriate technology to communicate with and engage students outside the classroom.

The preceding description is not designed to be a complete list of all duties and responsibilities required of the position; other duties may be assigned consistent with the classification of the position.

Requirements :

Minimum Qualifications :

• MBA or Masters degree in Digital Marketing, Marketing, Communications, or a closely related field.
• Ten years of professional leadership experience in digital marketing, with demonstrated success in strategy, branding, analytics, media buying, or content marketing.

Preferred Qualifications :

• Terminal degree (e.g., Ph.D., D.B.A., Ed.D.) in a related field.
• Teaching experience at the college or university level in marketing.
• Industry certifications such as Google Analytics, Google Ads, HubSpot, Hootsuite, or Meta Blueprint.
• Knowledge of AI and automation in marketing (e.g., ChatGPT, CRM workflows, predictive analytics).

Additional Information :

Please note, all offers of employment are contingent upon successful completion of the background check process.

Salary

The final starting salary and appointment rank will be based on education level and cumulative experience; Collective Bargaining Agreement (CBA) Salary Schedules pgs. 73-74.

Instructor: $69,346.37 - $80,793.82

Assistant Professor: $80,736.40 - $118,984.88

Associate Professor: $94,498.31 - $142,271.78

Professor: $115,232.32 - $173,403.37

The College reserves the right to select one or more candidates after review and presentation to the President in conformance with the provisions of Article 15 of the Collective Bargaining Agreement.

Benefits

The Fashion Institute of Technology (FIT) provides comprehensive employee benefit programs designed to help keep our faculty and staff and their families healthy, safe, happy, and productive. Programs include:

• Retirement Plans
• Health Care Plan and Dental Plan
• Employee Assistance Program
• Flexible Spending Account
• Commuter Benefit Plan
• FIT Tuition Exemption Program
• Qualifying Employer for the Public Service Loan Forgiveness (PSLF) Program

For a full list of FIT benefits, visit our benefits webpage.

Pay Equity by State Employers

Pursuant to Executive Order 161, no State entity may ask for current or prior compensation history until after a conditional offer of employment with compensation has been extended. If such information has been requested before that time, contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

Visa Sponsorship

This position may be eligible for visa sponsorship by the Fashion Institute of Technology.

Equal Employment Opportunity (EEO) Statement

FIT is committed to creating an environment that attracts and retains people from diverse backgrounds. Applications from veterans and persons with disabilities are encouraged. Inquiries regarding FITs non-discrimination policies may be directed to the Chief Equal Employment Opportunity Officer / Title IX Coordinator, 212-217-3360.

Annual Security Report

The safety and well-being of FITs students, faculty, staff, and visitors is paramount. FIT publishes an annual safety report in accordance with the Jeanne Clery Disclosure Act; a link is provided here: Safety Statistics. A paper copy is available upon request by contacting Public Safety at (212) 217-4999.

Physical Requirements and Work Environment

The working conditions for this position may involve classroom, lab, and/or office space. Occasional sitting, standing, bending, walking, and lifting of up to 10 lbs may be required.