Digital Marketing Manager (Edtech)
Schoolbeat (formerly moozoom), Houston, TX, US, 77246
Duration: Full Time
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Join a fast-growing K-12 Edtech platform advancing mental health and wellness worldwide!
moozoom is looking for an innovative and results-driven Digital Marketing Specialist to join our dynamic marketing team. If you are passionate about digital marketing strategies and want to contribute to mental health education for K-8 students, we want to hear from you!
In this role, you will develop, execute, and optimize digital marketing campaigns across various channels to drive traffic, engagement and conversions. You will play a key role in enhancing our brand awareness and reaching educators and students in need of our mental health resources.
Responsibilities
- Develop, implement, and manage email marketing and digital marketing Ads campaigns
- Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI
- Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience
- Collaborate with product to build in-product features and workflows to improve user acquisition, activation and retention
- Manage and grow our social media channels, increasing audience engagement and reach
- Collaborate with content to create engaging blog articles and other SEO related initiatives
- Conduct market research to identify trends and opportunities for growth within the EdTech sector
- Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel
- Bachelor's degree in Marketing, Communications, or related field
- 3-5 years of experience in digital marketing, preferably in the EdTech
- Proficiency with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms
- Strong analytical skills and the ability to interpret data to make informed decisions
- Excellent written and verbal communication skills, with a flair for creative content creation
- Experience in managing social media campaigns and growing online communities
- A passion for education and mental health, with a commitment to supporting K-12 initiatives
- Full-time remote position
- Flexible work hours
- Collaborative work environment
- Competitive base salary
- Monthly allocation for health benefits
Our six steps hiring process
- Short video and CV: send your CV, as well as a short video describing who you are and why you should be the person we are looking for
- Initial Interview: if selected, this is where you and us get to know each other better
- Mini project: moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are
- Final interview: we're getting there. You made it so far and it's now the moment where you get to meet other people of the team
- Offer: we send you an offer tailored to convince youto join our team.6
- Take off: this is the day you start changing the world with us
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing-
Industries
IT Services and IT Consulting
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