Macy's is hiring: Director, Communications and Audience Strategy in New York

Overview

Director, Communications and Audience Strategy — Macy's

This range is provided by Macy's. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$132,480.00/yr - $220,680.00/yr

What You Will Do

• Audience Strategy, Development & Builds
  • Help internal teams think holistically for how available data and technology can best support insight, targeting, media and campaign goals.
  • Assess available 1P data in Media and MarTech platforms to provide strategic audience recommendations, define and build addressable audiences.
  • Map existing and design new communication strategies based on insights and marketing technology capabilities.
• Media Strategy & Investment Planning
  • Link business strategy to communications strategy and optimal media investment recommendations.
  • Consult on multi-touch attribution and marketing mix models to optimize channel mix, spend, flighting and return on ad spend.
  • Work with measurement and analytics to set learning agenda, develop tests to gather learnings with the intention to measure effectiveness, discover opportunities, find efficiencies, and reduce overlap.
• Drive Innovation & Newness
  • Collaborate with Brand, Merchant & Corporate Strategy teams to design and ignite new programs and ways of working within the Macy’s ecosystem.
  • Develop a strategic roadmap for innovation investments and explorations.
  • Advise on opportunities to participate in Metaverse and Web3 projects.
• Skills You Will Need
  • Business Acumen & Leadership: Strong business sense with proven leadership abilities to guide cross-functional teams.
  • Strategic Thinking & Attention to Detail: Ability to balance big-picture strategy with meticulous execution.
  • Collaboration & Solution Orientation: Highly collaborative and solutions-focused with the ability to build productive relationships across marketing functions.
  • Clear Communication & Executive Presence: Excellent verbal and written communication skills; able to produce high-quality decks and present to senior marketing leaders.
  • Process Mapping & Workflow Simplification: Translate complex workflows into clear, structured, and easy-to-follow solutions.
  • Data Storytelling & Strategic Insight: Synthesize large data sets into strategic narratives that support brand objectives and business impact.
  • CDPs & Audience Technology: Hands-on experience with CDPs and audience platforms; familiarity with media attribution and media mix modeling.
  • Ecommerce & Digital Ecosystem Knowledge: Understanding of ecommerce operations, site structure, taxonomy, workflows, and media networks.
• Who You Are
  • Bachelor’s degree or equivalent work experience in a related field is encouraged.
  • Flexible schedule based on department and company needs.
• What We Can Offer You
  • Dynamic, inclusive environment with competitive pay and benefits.
  • Comprehensive health and wellness coverage and a 401(k) match.
  • Paid time off and paid holidays; opportunities for continuous learning and leadership development.
  • Colleague Resource Groups and volunteer opportunities.
• About Us
  • Macy’s is a place to contribute to memorable moments in customers’ lives, across in-store, online, and brand experiences.

People & Workplace

Equal Opportunity Employer. Macy’s reserves the right to amend job descriptions and practices at any time.