Affinity.co is hiring: Content Marketing Manager in San Francisco

Overview

Content Marketing Manager role at Affinity.co. Affinity is a relationship intelligence platform that helps businesses manage and leverage professional networks using AI-powered insights and automated relationship mapping. This position reports to the Director of Content Marketing and collaborates with product marketing, field marketing, and demand generation teams.

Note: This description includes the essential elements of responsibilities and qualifications for the role and may reference the company’s broader context and benefits.

What Will I Be Doing

• Own the content program end to end, aligning content strategy to awareness metrics and marketing campaigns; responsibilities include strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels.
• Create high-quality assets (reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy) aligned to enterprise buying stages.
• Scale with technology: set up light automations in Pardot (Engagement Studio, automation rules, scoring/grading), manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS.
• Establish SEO as a habit: conduct topic/keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.
• Write for humans and AI: structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata to improve discoverability.
• Collaborate across GTM: work with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.

The Ideal Candidate Will Be Comfortable

• Driving awareness and delivering unique, memorable content across formats; collaborate across Marketing, Sales, and Product.
• Building custom GPTs to automate portions of workflow or assist in research.
• Drafting storyboards for videos, creating social posts, and writing articles or blog posts.

Qualifications

Required

• 4+ years creating B2B tech content (SaaS preferred); ability to explain complex ideas simply and persuasively.
• Impeccable communicator and editor: crisp prose, strong headlines, clean structure.
• Tech-savvy with hands-on experience in Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns; able to use AI tools to draft, summarize, and repurpose.
• SEO-minded: proficient in keyword research, briefs, on-page optimization, and measuring results for search and answer engines/LLMs.
• Experience shipping content across enterprise B2B ranges (guides/reports, SEO articles, case studies, webinar content, emails, social) to support awareness and pipeline.
• Nice-to-haves: basic HTML/CSS for Webflow tweaks; familiarity with CRM analytics tools (Looker/CRM A), GA4, and SEO platforms (Ahrefs/Semrush).

Note: The company supports diverse applicants and encourages those who may not meet every qualification to apply.

Location

Work Location: Remote, San Francisco or New York. For those in SF or NY, the role uses a hub-hybrid model: in-office 2–3 days per week (typically Tuesday–Thursday) for team collaboration.

What You’ll Enjoy at Affinity

• We live our values: ownership, growth mindset, respectful candor, collaboration, and deep-dive problem solving to create outcomes for colleagues and clients.
• Health Benefits: medical, dental, and optical insurance for you and dependents; flexible personal and sick days.
• Retirement Planning: pension plan.
• Learning & Development: annual education budget and comprehensive L&D program.
• Wellness Support: monthly reimbursement for home internet, meals, and wellness memberships/equipment.
• Team Connection: virtual team-building activities and socials to maintain strong connections.

Compensation: A reasonable estimate of the current range is $79,000.00 - $133,000.00 USD base, depending on location and experience.

About Affinity

Affinity serves 3,000+ customers worldwide and has raised $120M to empower dealmakers with automated relationship insights that drive deals. We have received Inc. and Fortune Best Workplaces awards and are Great Places to Work certified. We use E-Verify for employment eligibility verification; learn more at www.dhs.gov/E-Verify.