Director, Brand Creative Lead Job at The Scotts Miracle-Gro Company in Austin

Overview

Join to apply for the Director, Brand Creative Lead role at The Scotts Miracle-Gro Company. This position is open to candidates located anywhere in the United States. While you will be able to work remotely, regular travel to our world headquarters in Marysville, Ohio, will be required.

At Scotts Miracle-Gro, creativity isn’t a department—it’s our lifeblood. We’re looking for a creative leader who’s ready to shape culture, dream big, and inspire a team to create work that is authentic, disruptive, and impossible to ignore. The role involves concepting high-impact work across media, including TV and social, with opportunities to capture behind-the-scenes moments for social platforms.

To learn more about the Columbus area, you can visit Columbus region information.

Why this role is special: lead the tone and voice of a iconic consumer brand at a moment when consumers seek connection with nature and authentic storytelling across TV, social, partnerships, PR, activations, and more. You’ll guide the strategic direction of brand communications to meet business and brand objectives.

What You’ll Do

• Lead brand advertising and communications from strategy through execution and ongoing cultural activations, owning the creative journey.
• Drive integrated campaigns across TV, social, partnerships, PR, influencer programs, and activations for in-year executions and culture moments.
• Inspire a team to stay rooted in the mission of helping people grow and care for living things, while embracing agile ways of working.
• Partner with internal teams (e.g., Insights, Digital) and external agencies to deliver bold, on-time, effective creative; actively manage agency relationships and accelerate decision-making.
• Mentor and lead a team of three direct reports (Art Director, Copywriter, Integrated Marketing Manager) to think bigger and braver.
• Engage in strategic discussions with North American leadership teams, facilitating collaborations across creative and cross-functional partners to increase cultural relevance of our brands.

What We’re Looking For

• A creative powerhouse with 10+ years of experience turning brands into cultural icons.
• Proven track record leading breakthrough integrated campaigns across TV to TikTok and beyond.
• A strategist who can align with business goals without losing creative soul and who can inspire consumer-centric thinking.
• Strong leader able to influence senior stakeholders and work comfortably in pitch rooms and on the fly storyboarding.
• Passion for plants, gardens, and green spaces, with the ability to tell stories about greenery beyond the lawn.

Why You’ll Love It Here

You’ll have the resources of a household name and the freedom to invent like a startup. You’ll tell stories that inspire millions to engage with plants and nature, joining a team that values authentic creativity and growth for brands, careers, and people.

This is more than a job. It’s a chance to lead creative rooted in purpose and built with passion to make an impact. If that sounds like you, apply now.

Compensation and Benefits

The starting budgeted pay range for this role generally falls between $175,700.00 - $206,700.00 per year. Pay is determined based on factors including skills, qualifications, experience, and geographical location. This role is incentive eligible under our corporate bonus programs. For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state-required pay thresholds will be factored into base salary.

• Live Total Health program with medical, dental, and vision options; 401(k) with up to 7.5% match; employee stock purchase opportunities.
• Career growth opportunities and development designed to be exploratory and experience-based.
• Family planning support and adoption/fertility assistance.
• Employee Resource Groups focused on diversity and inclusion, family, education, and sustainability.
• Community service and volunteer opportunities as part of our company culture.

ScottsMiracle-Gro is an EEO Employer, dedicated to a culturally diverse, drug-free workplace. EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity.

Notification to Agencies: Scotts Miracle-Gro does not accept unsolicited resumes from recruiters or employment agencies. Without a signed Master Service Agreement and specific approval, the company will not consider or approve payment of recruiter fees or referrals.