Product Manager, AR Creator Ecosystem Job at Snap Inc. in San Francisco

Overview

Join to apply for the Product Manager, AR Creator Ecosystem role at Snap Inc.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles. The Product team combines creativity, data-driven insights, and operational excellence to shape the experiences that make Snapchat engaging and impactful for our global community.

We’re looking for a Product Manager to join our Product Team at Snap Inc.

Responsibilities

• Own the Lens Creator Journey: Develop and execute a product vision and strategy focused on the end-to-end Lens creator lifecycle, from onboarding and creation to audience growth and long-term retention.
• Build Insights & Feedback Products: Partner with the XFN team to define and launch products that provide creators with actionable insights into their Lens performance and audience engagement. Create and manage robust feedback loops and communication channels (e.g., notifications, in-app insights for creators).
• Develop Platform Capabilities: Partner with engineering, design, and UXR to build and enhance platform capabilities and creator tooling that unlock new creative possibilities and streamline development workflows.
• Drive Creator Growth & Incentives: Collaborate with Legal, Marketing, PMM, and Product Partnerships to design, launch, and manage creator incentive programs that drive ecosystem growth and high-quality content creation.
• Lead Cross-Functional Teams: Build close relationships with Design, UXR, Data Science, and Engineering to translate creator needs into a clear, prioritized roadmap and detailed product specifications.
• Analyze and Iterate: Define and analyze key success metrics for the creator ecosystem. Use data-driven insights to evaluate tradeoffs, make decisions, and drive successful execution of initiatives that deliver value to creators and Snap.
• Be an Ecosystem Expert: Deeply understand the competitive landscape, creator economy trends, and business priorities to push forward initiatives that matter while ruthlessly cutting those that do not.

Knowledge, Skills & Abilities

• A deep passion for creator ecosystems and empowering developers
• Experience building products for creator or developer communities
• Strong understanding of user feedback systems, analytics, and insights products
• Ability to define and analyze success metrics and use data to drive product decisions
• Excellent interpersonal communication, relationship management, and organizational skills
• Ability to think creatively and approach problems with system-level thinking
• Experience working with 3D engines (Unity, Unreal), XR frameworks, or other creator tools
• Familiarity with design tools like Figma or similar

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 2+ years of experience building and shipping products at a technology company; OR a Masters and 1+ years of experience

Preferred Qualifications

• Hands-on experience across the entire product lifecycle for a platform or ecosystem product
• Experience working on creator or developer incentive programs
• Proven ability to manage complex projects with diverse cross-functional partners, including Legal, Marketing, and Partnerships
• Direct experience building Lenses or creating content with other AR/VR authoring tools

If you have a disability or special need that requires accommodation, please provide us some information.

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future. Zone A (CA, WA, NYC): The base salary range for this position is $142,000-$214,000 annually. Zone B: The base salary range for this position is $135,000-$203,000 annually. Zone C: The base salary range for this position is $121,000-$182,000 annually. This position is eligible for equity in the form of RSUs.

Equal Opportunity

Snap is proud to be an equal opportunity employer, and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.

Notes

Referrals increase your chances of interviewing at Snap Inc. and you may receive job alerts for similar roles in your area.