Toast Media Group
Toast Media Group is hiring: Influencer Marketing Coordinator in New York
Toast Media Group, New York, NY, United States, 10261
Overview
We are a dynamic digital marketing agency dedicated to helping brands thrive in the digital landscape. We’re looking for an Influencer Marketing Coordinator to join us in our Brooklyn office.
Key Responsibilities
- Influencer Sourcing & Outreach: Identify and evaluate creators who align with client objectives, ensuring diverse and authentic partnerships.
- Partnership Development: Collaborate with influencers to develop compelling, narrative-driven campaign concepts that resonate with target audiences.
- Campaign & Contract Execution: Manage influencer communications, contracts, and deliverables, ensuring timely and successful execution of campaigns.
- Impact Reporting: Track and analyze campaign performance metrics, providing insightful reports that showcase ROI and strategic recommendations for improvement.
- Database Management: Maintain and update the influencer database with meticulous attention to detail, ensuring accurate and organized records of all partnerships.
- Cross-functional Collaboration: Work closely with internal and client teams, including social, creative, strategy, and analytics, to integrate influencer initiatives into broader marketing efforts.
- Industry Trends: Stay informed about influencer marketing trends, emerging platforms, and best practices to continuously optimize our approach.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in influencer marketing, with a strong background in sourcing creators and managing partnerships.
- Proficiency in reporting and analytics tools; ability to distill complex data into actionable insights.
- Exceptional attention to detail and organizational skills, particularly in database management.
- Strong written and verbal communication skills, with the ability to build rapport with creators and internal stakeholders.
- Creative mindset with a passion for storytelling and innovative campaign ideas.
- Familiarity with social media platforms, trends, and influencer marketing tools.
Preferred Skills
- Experience working in a digital marketing agency or fast-paced environment.
- Familiarity with influencer CRM tools (e.g., Aspire, CreatorIQ, Grin, or similar).
- Understanding of FTC guidelines and compliance requirements for influencer marketing.
What We Offer
- A collaborative and inclusive work environment.
- Opportunities for professional development and career growth.
- Competitive salary and benefits package.
- A vibrant office culture in the heart of Brooklyn.
- Medical, Vision and Dental Benefits
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Advertising Services