DHGATE Group is hiring: Social Media Manager in California

Overview

We are seeking a dynamic and creative Social Media Manager to join our team. This role will be responsible for developing and executing innovative social media strategies that drive engagement, grow our presence across TikTok, Instagram, and YouTube, and support brand and creator initiatives. The ideal candidate is highly organized, understands the social media landscape, and can translate data into actionable insights. Experience managing multiple accounts and knowledge of affiliate programs is a strong plus.

Key Responsibilities

• Ideate, plan, and execute content strategies across TikTok, Instagram, and YouTube to increase visibility, engagement, and follower growth.
• Manage day-to-day posting, community engagement, and social listening.
• Collaborate with creators and internal teams to produce platform-specific content.
• Track performance metrics, generate reports, and adjust strategies to optimize results.
• Support affiliate program initiatives by integrating campaigns into social content.
• Manage multiple social accounts simultaneously with consistent brand voice and quality.
• Stay ahead of social media trends, tools, and best practices.

Qualifications

• 3–5 years of experience managing social media for brands, agencies, or creator platforms.
• Deep understanding of TikTok, Instagram, and YouTube algorithms, features, and best practices.
• Proven ability to create content strategies that drive measurable growth.
• Strong communication and copywriting skills with a keen eye for design and storytelling.
• Experience with influencer/affiliate programs preferred.
• Highly organized with the ability to juggle multiple accounts and priorities.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Internet Marketplace Platforms