Intuit is hiring: Staff SEO Marketing Manager in San Diego
Intuit, San Diego, CA, United States, 92189
Overview
The QuickBooks holistic search team is looking for a hands-on SEO and GEO Staff Marketing Manager to own and grow the organic search channel for QuickBooks. This is an individual contributor role with no direct reports, ideal for a subject matter expert who thrives on executing strategy and driving measurable results. You will be the key driver for all things SEO, responsible for developing and implementing a roadmap that increases relevant traffic and conversions.
Responsibilities
- Full SEO and GEO lifecycle: conducting keyword research and competitive analysis, performing technical audits, optimizing on-page elements, and partnering with writers to shape a high-performing content strategy.
- Collaborate with product, engineering, and marketing partners to prioritize and launch initiatives, ensuring SEO best practices are embedded in projects.
- Lead holistically with the SEO and GEO programs to drive revenue growth, new customer acquisition, and ROI.
- Understand and employ SEO techniques such as organic content strategy, on-page optimization, and technical SEO.
- Contribute to innovation, learning, and test plans to develop/optimize landing pages.
- Analyze search marketing campaign performance and user behavior to derive insights and recommendations using internal and external data sources (e.g., Brightedge, Botify, Google Search Console, Adobe Analytics, and other in-house tools).
- Proactively implement holistic search strategies for SERP savings and lead testing ideas and insights.
- Work with analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop metrics, and drive measurement and analysis.
- Evaluate and identify new opportunities to prioritize fast experimentation and learning.
Qualifications
- 6+ years of SEO experience, with at least 4 years focused on technical SEO.
- Proven ability to develop and scale a data-driven SEO strategy, including optimization for AI-powered search and GEO. [Generative engine optimization]
- Entrepreneurial “test and learn” mindset and passion for trends and algorithm shifts.
- Excellent communication and organizational skills; able to present strategies and results to stakeholders at all levels.
- Experience with A/B testing, landing page optimization, and customer segmentation.
- Strong prioritization and deadline management in a fast-paced environment.
- Positive, results-driven attitude and collaborative approach.
- Direct experience with mid-market B2B SEO campaigns is a plus.
- Experience managing SEO and content agencies or vendors is a plus.
- BA/BS degree in a relevant field or equivalent work experience.
What you’ll get / Compensation
Intuit provides a competitive compensation package with a strong pay-for-performance approach. The expected base pay range is Southern California $150,500.00 - $203,500.00. This position is eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and location. Intuit conducts regular pay comparisons to support fair pay for employees.
Additional
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Software Development