Founding Growth Marketer Job at August in New York
August, New York, NY, United States, 10261
At August, we’re building AI designed for one thing: helping law firms practice better. Unlike tools built for the AmLaw 100, our focus is on midsized firms — where efficiency, client service, and competitive advantage matter most.
Our platform helps lawyers draft, review, and analyze documents at scale, turning what used to take hours into minutes. We’re trusted by forward-thinking firms across the U.S., Australia, and Asia, and backed by leading investors (NEA, Pear VC, Stanford Law) to grow globally.
We move quickly, learn directly from clients, and believe that AI is transforming the practice of law.
The Opportunity
You will be the first marketing hire owning the engine end-to-end—churning out content, building our events and conference program, and running the marketing tech stack.
What You'll Do
Content: Turn short instructions/briefs into publishable first drafts, case studies, landing pages, emails, social posts, speaker abstracts, one-pagers, and product updates whilst collaborating with founders and lawyers.
Calendar & Cadence: Own a marketing calendar across launches, stories, events, and partner spotlights; keep a weekly drumbeat with measurable goals.
Events & Conferences: Build our conference strategy—pre-book meetings, coordinate talks/workshops, manage booths, swag, and post-event nurture; create compelling conference materials (demo scripts, leave-behinds, signage).
SEO & Distribution: Lead SEO and geo-targeted campaigns; optimize site pages, thought leadership, and stories for qualified traffic.
Marketing Ops: Stand up and own the marketing tech stack (CRM/marketing automation, analytics, web CMS, email, socials); set up dashboards, attribution, and experimentation frameworks (A/B tests, cohorts).
Pipeline Partner: Work tightly with our BDR/AE function.
Brand & Communications: Maintain voice and tone consistent with August across web, press notes, partner announcements, and customer stories.
Launches: Orchestrate multi-channel launches for new workflows and product capabilities; ship fast, iterate faster.
About You
Early-stage operator with experience at high-growth, Series A–D startups.
Editor-level writing: able to translate complex legal/AI topics into crisp, accurate copy.
Events athlete: has run conferences end-to-end—budgets, vendors, logistics, demos, and follow-through that turns meetings into pipeline.
Growth mindset: has owned SEO/content programs and can show traffic and revenue impact.
Marketing ops fluency: comfortable wiring tools, building dashboards, and instrumenting attribution.
Extremely energetic, ownership-driven, and comfortable moving quickly with limited resources.
Nice to Have
Familiarity with legal workflows (contracts, diligence, discovery) and/or AI tooling.
Light design chops (e.g., Figma/Framer) to polish assets independently.
Social storytelling with a clear distribution POV for professional audiences.
What Success Looks Like (First 90 Days)
Ship a content system: style guide plus four recurring content pillars (customer stories, product notes, POVs, partner spotlights).
Stand up marketing ops: CRM/automation, UTMs, dashboards, SEO baseline, lead routing, and event attribution.
Deliver a flagship conference plan: goals, target lists, messaging, meeting blocks, booth + swag, and post-event cadence.
Publish two customer stories/case studies and one product launch update with measurable pipeline impact.
Why Join August
Founding Impact: Shape not just your role but the company.
Uncapped Upside: Competitive base + commission, early equity ownership.
Top-tier Team: Work alongside people who move fast, think clearly, and care deeply.
Category-Defining Work: Help build the first true AI agents for the legal profession.
Fast Growth: Scale your career as we scale the company.
Exceptional Early Traction: >4x revenue growth in the past four months.
Global Reach: Our clients span 4 continents and use August in multiple languages and jurisdictions
Frontier of Applied AI: August has access to proprietary data inaccessible to foundation model providers. We build agents to automate all challenging knowledge work.
Strategic investors: Backed by NEA and exceptional seed investors Pear VC and Afore Capital, August has the capital to execute