Marketing Coordinator 2 - Arte Publico Press

Description

Coordinates and develops sales for a college or division program.

• Acts as liaison for a program with potential clients; makes contact by telephone, mail and in person to promote the program.
• Develops proposals and appropriate budgets for sales contracts.
• Develops policies and procedures, and promotional materials, for sales operations.
• Represents the college or division at professional conferences, trade shows, meetings, etc.
• Travels in the U.S. and abroad, as necessary, to negotiate contracts and conduct demonstrations.
• Performs other job-related duties as assigned.

Key Responsibilities

• Marketing & Publicity Support
  • Assist with the development and execution of marketing and publicity campaigns for new releases and seasonal titles.
  • Draft press releases, media advisories, and promotional copy.
  • Maintain and update media lists, author databases, and marketing archives.
  • Coordinate award submissions, advertising placements, and catalog mailings.
• Digital Marketing & Communications
  • Support website updates, social media scheduling, and email marketing campaigns.
  • Monitor analytics and track engagement to provide reports on campaign performance.
  • Create graphics, flyers, and other promotional materials using tools such as Canva or InDesign.
• Community & Author Engagement
  • Assist with planning and coordinating book launches, author appearances, and community events.
  • Liaise with authors to provide marketing materials and event support.
  • Collaborate with schools, libraries, and cultural institutions on outreach initiatives.
• Sales & Market Development Support
  • Prepare marketing collateral and metadata for distributors, booksellers, and libraries.
  • Assist with e-commerce promotions, online events, and special campaigns.
  • Track book award deadlines, trade advertising opportunities, and conference calendars.
• Administrative & Team Support
  • Maintain marketing calendars, project timelines, and internal reports.
  • Provide clerical and logistical support for departmental operations, including budget tracking and vendor coordination.
  • Represent Arte Publico Press at local and regional book fairs, conferences, and cultural events.

Qualifications

• Bachelors degree in Marketing, Communications, Publishing, English, or related field.
• 12 years of experience in marketing, publicity, or communications (internships and student work acceptable).
• Strong writing, editing, and organizational skills.
• Familiarity with social media platforms, email marketing tools, and website CMS.
• Experience with design software (e.g., Canva, Adobe InDesign, Photoshop) preferred.
• Demonstrated interest in publishing, literature, or the arts.
• Commitment to multicultural literature and engagement with Latino communities.
• Bilingual skills (English/Spanish) strongly preferred.
• MQ: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of three (3) years of directly job-related experience.

Working Conditions

• Work is performed in a typical office environment with some evening/weekend events.
• Occasional travel required for conferences, festivals, and author events.

All positions at the University of Houston-System are security sensitive and will require a criminal history check.

The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.