Social Media & Digital Marketing Manager

Social Media & Digital Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: HQ - New York, NY

Compensation: $80,000 - $85,000 / year

Description

Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office).

To thrive on the Fernway Marketing Team, you should:

• Love the chance to build, create, design, publish, and produce remarkable work
• Take ownership of your role and be accountable for your impact.
• Be proactive and adaptable - ready to pivot when needed.
• Find purpose in supporting people - from retail partners to entrepreneurs.

Key Responsibilities

Social Media Strategy & Execution

• Own the monthly content & communications calendar for social, email, web, press, advertising and ad hoc opportunities.
• Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns across platforms (including Instagram, Facebook, Reddit, TikTok, and LinkedIn).
• Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time.
• Collaborate with internal teams to amplify product launches, events, partnerships, and announcements.
• Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly.

Website & Digital Content Management

• Update and maintain website content via WordPress, including product pages, home page, hero banners, and landing pages.
• Manage and improve the retail locator experience and functionality.
• Upload new product information, images, and copy with consistency and accuracy.
• Optimize site content for SEO and UX.

Email & SMS Marketing

• Design, build and publish weekly emails in HubSpot for product drops, events, campaigns, and weekly priority messages.
• Write and schedule segmented SMS messages via HubSpot.
• Use performance data to inform timing, segmentation, and content strategy.

Analytics & Optimization

• Track key performance metrics (social engagement, traffic, click-through rates, etc.)
• Provide monthly reports with insights and recommendations.
• Use data to inform future content, optimize existing campaigns, and validate new ideas.

Content & SEO Writing

• Write and publish blog posts aligned with search trends and brand initiatives.
• Implement SEO best practices across written content, including keyword research and meta data.
• Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives.

Skills, Knowledge and Expertise

• 4+ years of social media, marketing and content experience.
• Bachelor's Degree in Business, Marketing, Communications or equivalent program.
• Strong time-management skills.
• Highly approachable & friendly personality.
• A high degree of integrity and ethical conduct at all times.
• Strong attention to details.
• Must pass a background check in accordance with all applicable federal and state laws.
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient with Instagram, Facebook, TikTok, and Linkedin
• Experience in Adobe Creative Suite, CapCut, Canva and Wordpress.
• Experience with CRM platforms (Salesforce, Hubspot)
• Experience leveraging LLM/automation tools (ChatGPT, Claude, Gemini) for efficiency a plus

Experience the Fernway Advantage

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental, and vision insurance
• Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
• Exclusive membership to the Fernway Secret Shopper Program

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