Data Analyst, Editorial

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for New York Post. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.

Job Description

The New York Post Media Group is seeking a dynamic Data Analyst to join our innovative Data Science and Analytics Department. This role is perfect for a data professional who is passionate about media and wants to shape the future of content and news through data-driven insights. You will work directly with our editorial team and editorial staff to analyze reader behavior, content performance, and market trends, translating complex data into actionable recommendations that guide our daily editorial decisions and long-term strategic direction.

Department: Data Science and Analytics

Business Area: Editorial / Newsroom

Location: Los Angeles, California

Type: In-Office/On-Site

Responsibilities

• Editorial Analytics & Content Strategy: Analyze website traffic, reader engagement, and content performance metrics to identify trending topics and reader preferences.
• Editorial Analytics & Content Strategy: Track article performance across different platforms (website, social media, newsletters) and provide insights on optimal publishing strategies.
• Editorial Analytics & Content Strategy: Monitor competitor content and market trends to identify coverage opportunities and content gaps.
• Editorial Analytics & Content Strategy: Assist the Data Science team in developing predictive models to forecast article performance and reader interest in emerging topics.
• Editorial Analytics & Content Strategy: Create self-serve dashboards for editorial staff to track story performance and audience engagement.

• Audience Development & Engagement: Guide the activation of segmentation and analyze reader behavior patterns, and subscription conversion metrics.
• Audience Development & Engagement: Identify opportunities to grow and retain readership through data-driven content recommendations.
• Audience Development & Engagement: Analyze social media engagement and viral content patterns to optimize distribution strategies.
• Audience Development & Engagement: Track subscriber acquisition, retention, and churn rates to inform content and marketing strategies.
• Audience Development & Engagement: Develop A/B testing frameworks for headlines, article formats, and publishing schedules.

• Business Intelligence & Revenue Analytics: Analyze subscription patterns, advertising performance, and revenue metrics.
• Business Intelligence & Revenue Analytics: Track the effectiveness of paywall strategies and membership conversion rates.
• Business Intelligence & Revenue Analytics: Monitor email newsletter performance and reader engagement across different content formats.
• Business Intelligence & Revenue Analytics: Provide insights on content monetization opportunities and reader willingness to pay.
• Business Intelligence & Revenue Analytics: Support business development with market analysis and competitive intelligence.

Required Qualifications

• Education & Experience: Bachelor's degree in Economics, Statistics, Data Science, Computer Science or related field.
• Education & Experience: 2+ years of experience in data analysis, preferably in media, publishing, or digital media.
• Education & Experience: Experience working in fast-paced, deadline-driven environments.
• Education & Experience: Demonstrated ability to work collaboratively with editorial and content teams.

• Technical Skills: Advanced proficiency in SQL and Statistical analysis.
• Technical Skills: Expert-level skills in data visualization tools (Tableau, Power BI, or similar).
• Technical Skills: Strong programming skills in Python.
• Technical Skills: Experience with web analytics platforms (Google Analytics, Adobe Analytics).
• Technical Skills: Familiarity with Cloud Computing Environments like AWS, GCP, Azure.
• Technical Skills: Knowledge of A/B testing methodologies and statistical significance.

• Communication & Editorial Skills: Exceptional ability to translate complex data findings into clear, actionable recommendations.
• Communication & Editorial Skills: Strong presentation skills with experience presenting to senior leadership and editorial teams.
• Communication & Editorial Skills: Understanding of digital media and content creation / publishing workflows.
• Communication & Editorial Skills: Ability to work under tight deadlines and adapt to breaking news situations.
• Communication & Editorial Skills: Experience facilitating data-driven discussions and guiding strategic decision-making.

• Preferred Qualifications: Previous experience in media, journalism, or publishing industry.
• Preferred Qualifications: Background in digital marketing or audience development.
• Preferred Qualifications: Knowledge of subscription business models and reader revenue strategies.
• Preferred Qualifications: Experience with machine learning techniques for content recommendation systems.
• Preferred Qualifications: Familiarity with email marketing platforms and newsletter analytics.
• Preferred Qualifications: Understanding of SEO principles and search trend analysis.

At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. Our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce.

As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individuals race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.

Pay Range: $75,000 - $90,000

At the New York Post, were passionate about providing readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can with wit, irreverence and authority. Our brands include The New York Post, Page Six, Decider.com, and Alexa. Our reach includes social networks with hundreds of millions of monthly users and billions of views.

Were growing. Come join us!

If you have questions about this posting, please contact support@lensa.com