Overview
Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. Have a passion for bringing stories to life and connecting with others through truly meaningful campaigns? As our Marketing Coordinator, youll work alongside a passionate team to plan, organize, and execute marketing initiatives that inspire our community and celebrate lifes most meaningful occasions. If youre detail-oriented, energetic, and eager to make a real impact, this is the perfect opportunity to grow your marketing career -and we cant wait to meet you!
About the Position
Schiffmans Jewelers is a 5th generation family-owned company that specializes in jewelry and timepieces through personalized customer care, expert repair service, and curated collections from the worlds top brands. Schiffman's Inc. encompasses 4 distinct store brands including Schiffman's Jewelers, Schwarzschild Jewelers, Sylvan's Jewelers, and Shreve & Co.
The Marketing Coordinator is responsible for generating awareness of each store brand (4 in total) and enhancing our image through social media platforms, blogging, and special projects. This position will also assist us in creating a vision for our overall marketing and communications efforts and support the execution of our annual marketing plan across the organization.
This position will operate out of Schiffman's Inc's home office, located at 225 South Elm Street, Greensboro, NC. Occasional travel may be required throughout North Carolina, Virginia, South Carolina, Kentucky, and California.
Primary Relationships
This position reports to the Director of Marketing but will work collaboratively with the Marketing team and other members across the organization to promote our brand values and drive traffic to our stores.
Key Responsibilities
- Creates, schedules, and monitors social media posts from our content calendar on a weekly basis.
- Develops social media ads that create engagement around the company, its products, and brands while staying within budget and brand co-op requirements.
- Develops optimal posting schedule, considering web traffic, customer engagement metrics and themes in the overall Marketing calendar.
- Responds to social media inquiries in a timely and courteous fashion.
- Delivers monthly reports on social media performance and website traffic.
- Implements email schedule to customers of upcoming events and new arrivals.
- Maintains and updates email lists.
- Develops and maintains email schedule for events and non-branded content.
- Assists with updates to store websites (events, copy, products, etc.).
- Assists with event management (CRM templates, ordering collateral, etc.)
- Stays apprised of enhancements to social media platforms and researches best practices regularly.
Qualifications
- BS/BA degree required in Business, Marketing, or related field of study
- 2-4 years related professional experience
- Technical knowledge and understanding of social media platforms, metrics, and tracking
- Excellent project management and organization skills
- Learns quickly and able to change in a fast-paced environment
- Ability to handle the pressure of meeting tight deadlines
- Ability to work well with others and take in coaching from upper management
- Knowledge of Flodesk or a similar email platform a plus
- Knowledge of Adobe Products a plus
Preferred Qualifications
- Experience with luxury jewelry and timepieces
- Knowledge of HTML and CSS is a plus
- 401(k)
- 401(k) matching
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Physical and Mental Abilities
- Lift 20 lbs. multiple times a day.
- Sit for up to 8 hours a day with small breaks.
- Ability to go up and downstairs.
Job Type
Full-time, In-Person
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Luxury Goods and Jewelry
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