Sr. Performance Marketing Manager, Paid Social

Overview

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Were looking for a bold, analytical performance marketer to own the media buying and execution of our Paid Social program - driving measurable growth across our buyer, seller, and rental businesses.

As the Senior Performance Marketing Manager, Paid Social, youll directly manage and optimize our multi-million-dollar Meta (Facebook/Instagram) budget while also leading our expansion into emerging platforms such as TikTok and Snapchat. Youll be responsible for full-funnel campaign management - planning, buying, monitoring, and optimizing in-platform to deliver both performance outcomes and brand growth at scale. This is a hands-on role where youll execute campaigns, analyze results, and continuously test into new strategies. Youll also collaborate closely with creative, analytics, brand, and agency partners to unlock new growth opportunities. If you thrive at the intersection of creativity and analytics, and want to shape how millions experience our brand, this is the role for you.

What youll do:

Responsibilities

• Own end-to-end execution of Paid Social campaignsplanning, buying, monitoring, and optimizing Meta (Facebook/Instagram) across multiple business lines (buyer, seller, rental).
• Manage and optimize a multi-million-dollar Paid Social budget, ensuring strong ROAS and measurable business impact.
• Build and maintain partnerships with Meta to unlock platform betas, advanced targeting solutions, and strategic support.
• Manage our agency relationship to drive accountability, performance, and innovation across Paid Social execution.
• Expand our Paid Social program beyond Meta into emerging platforms such as TikTok, Snapchat, and others.
• Lead campaign execution across the full funnel: audience targeting, creative testing, bidding optimization, pacing, and measurement.
• Design and run rigorous testing programs (creative, audience, bidding, attribution) to continuously improve efficiency and scale best practices.
• Partner with creative and brand teams to develop thumb-stopping, data-informed assets that drive measurable results.
• Deliver clear performance readouts and strategic recommendations to senior leadership, tying results directly to business outcomes.
• Collaborate with analytics and data science to deepen insights into incrementality, attribution, and long-term customer value.
• Stay ahead of Paid Social platform changes and industry trends to keep Realtor.com at the cutting edge of digital marketing.

How we work

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate face-to-face, adding richness to our culture and strengthening our impact.

What youll bring

• 10+ years of performance marketing experience with a deep focus on Paid Social media buying and execution, ideally Meta (Facebook/Instagram).
• Bachelors degree or equivalent experience.
• Proven success managing and scaling multi-million-dollar Paid Social budgets with direct platform buying responsibility.
• Experience buying campaigns across multiple business lines (e.g., buyer, seller, rental, or similar multi-product environments).
• Strong understanding of Metas performance toolsincrementality testing, conversion lift, A/B testing, custom audiences, Advantage+ campaigns, etc.
• Experience expanding Paid Social investment into emerging platforms such as TikTok, Snapchat, Pinterest, LinkedIn, YouTube Shorts a plus.
• Advanced analytics skillscomfortable with Excel/Google Sheets (Tableau a plus) and building actionable dashboards.
• Ability to translate complex data into clear, compelling insights for executive and non-technical audiences.
• Strategic and creative thinkerable to guide creative testing frameworks and translate insights into high-performing ads.
• Collaborative leader who can influence cross-functional partners while being hands-on in campaign execution.
• Comfortable operating in a fast-paced, high-visibility environment, balancing strategic leadership with tactical execution.

How we Reward you

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com

Here, youll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And youll find your way home too. People are our foundationthe core that drives us passionately forward. At Realtor.com, youll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, well provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.

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