Overview
Join to apply for the Senior Marketing Data Scientist role at Noom
This range is provided by Noom. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$160,000.00/yr - $216,000.00/yr
Noom is on a mission to help people live better, longer. Were a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. Were a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, whether fully-remote or in one of our offices, youll see the impact of your work on the world.
Our Marketing Team
Nooms Marketing team is committed to driving growth through strategic, data-driven campaigns that connect people to our life-changing products. Within Marketing, our Growth Marketing team plays a critical role in acquiring new users and optimizing the performance of our marketing investments across channels.
About the Role
As we continue to grow, were seeking a Senior Marketing Data Scientist to optimize marketing effectiveness, forecast the impact of ad spend, and enhance our attribution models. This role is ideal for someone with a strong background in statistics and machine learning, particularly within marketing analytics and forecasting.
You Will
- Develop and improve Multi-Touch Attribution (MTA) models in collaboration with marketing channel managers and external vendors
- Build and refine Marketing Mix Models (MMM) to assess the contribution of various marketing channels to business outcomes
- Forecast the impact of marketing spend on customer signups across multiple product lines
- Analyze data and extract actionable insights, offering recommendations to both marketing and finance stakeholders
- Apply advanced statistical methods, including Bayesian modeling and pattern recognition, to improve forecasting accuracy
- Collaborate closely with the finance team on forecasting and projections to ensure model consistency and enhanced methodologies
- Work with large datasets using Python, SQL, and tools like Pandas and NumPy to derive insights
About You
If youre interested in shaping the future of health by advancing data-driven marketing strategies, this role may be for you!
You Have
- 5-7+ years of experience in marketing analytics or data science, ideally in a B2C environment
- Strong proficiency in Python and SQL, with practical experience using Pandas, NumPy, and Jupyter Notebook
- Familiarity with documentation and development tools like Confluence, GitHub (including PRs), and Notion
- Deep understanding of machine learning and statistical methods for marketing analytics
- Expertise in Bayesian modeling and pattern recognition for forecasting and attribution
- Proven success in building and refining MTA and MMM models
- Experience collaborating cross-functionally with marketing, finance, and external vendors
- Background in statistics, econometrics, mathematics, data science, or a related field
What Makes This Job Amazing
- High-impact role that directly influences marketing strategy and business outcomes
- Collaborative, mission-driven team focused on whole-person health
- Access to large-scale data and the opportunity to solve complex, meaningful problems
- Opportunity to work at the intersection of data science and marketing innovation
Location
This position is a hybrid role, with 2 days a week on-site required in our New York, NY office
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Wellness and Fitness Services
Equal Opportunity
Noom is proud to be an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities.
Security notice
To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Noom will never ask you for personal payment or require you to purchase equipment, and will not extend a job offer without completing a multi-step interview process. If you are unsure about a Noom job posting on another website, apply directly through our website.
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