Marketing & Social Media Coordinator

VULCAN PARK FOUNDATION

Title: MARKETING & SOCIAL MEDIA COORDINATOR

Exempt/Non-Exempt: EXEMPT

Job Type: FULL-TIME

Pay Grade: SALARIED

Reports to: DIRECTOR OF MARKETING & PUBLIC RELATIONS

Overview

Vulcan Park & Museum (VPM), Birminghams iconic symbol and a nationally recognized historic site, seeks a hands-on, onsite Marketing & Social Media Coordinator to join our team. This role is a key member of the Marketing Department, working closely with staff across the organization to enhance Vulcans visibility, deepen community engagement, and share the museums story with the public.

Responsibilities

Marketing & Communications Support

• Assist in developing and executing integrated marketing campaigns to promote exhibitions, events, and community programs.
• Assist in creating and distributing email marketing campaigns, newsletters, and e-blasts using Mailchimp.
• Contribute to the production of printed materials, advertisements, signage, and promotional items in coordination internally with the Director, and externally with partners and vendors.
• Draft compelling copy for marketing collateral, social media posts, event listings, website updates, and press materials.
• Ensure all marketing content aligns with Vulcan Park & Museums visual identity and messaging guidelines.

Website Maintenance & SEO

• Update website content regularly (event pages, banners, announcements, blog posts) using WordPress.

Photography, Video, and Content Creation

• Manage VPMs social media presence and explore creative ways to share stories and behind-the-scenes content.
• Capture high-quality photos and short videos at events, programs, and on the park grounds to use across marketing platforms.
• Maintain and organize the museums digital asset library (photos, logos, templates, videos).

Social Media Strategy & Management

• Plan, create, and schedule engaging content across all social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, and YouTube).
• Develop and implement monthly social media calendars in alignment with VPMs programming, campaigns, and organizational goals.
• Monitor channels daily for comments, messages, and tags; engage with the community using VPMs brand voice and tone
• Track performance metrics and generate quarterly analytics reports; recommend data-driven strategies to improve engagement and reach.
• Coordinate social media collaborations, contests, and influencer partnerships to support marketing campaigns.

Event Support & Cross-Departmental Collaboration

• Create and capture content during events and programs on and off-site.
• Collaborate with the Development, Education, and Visitor Services teams to promote donor initiatives, school group programming, membership, and gift shop sales.
• Serve as a brand ambassador at internal and external community outreach events.

Mascot

• Coordinate and manage all appearances for Vulcan Park & Museums mascots, V and Vesta, at community events and internal programs.
• Manage mascot booking requests, schedules, and logistics.
• Oversee the scheduling and communication with actors portraying V and Vesta to ensure consistency, professionalism, and alignment with VPMs mission.
• Maintain the condition and presentation of mascot costumes, including regular cleaning, repairs, and storage.
• Ensure mascot appearances align with VPMs mission and brand standards, providing a positive and engaging visitor experience.
• Serve as primary point of contact for mascot-related inquiries and represent the mascots presence in marketing promotions and social media content.

Required Qualifications

• Bachelors degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field.
• 13 years of professional experience in marketing, social media, or communications (preferably in a nonprofit, museum, cultural, or tourism environment).
• Proficiency with social media platforms and scheduling tools (e.g., Meta Business Suite, Buffer, Hootsuite).
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and website content management systems (e.g., WordPress).
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Excellent written and verbal communication skills; strong storytelling and copywriting abilities.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Eye for detail, branding, and aesthetics.
• Availability to work occasional evenings, weekends, and holidays for special events.

Preferred Qualifications & Key Skills

• Strong planning, organizational, and project management abilities
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to work collaboratively across departments and with diverse audiences
• Keen eye for design, visual quality, and attention to detail
• Proficiency in commonly used software and digital tools, including Microsoft Office and content management systems
• Photography/Videography experience is strongly preferred
• Ability to prioritize tasks, manage shifting deadlines, and remain flexible
• Knowledge and experience with Social Media Analytics and best practices to measure campaign performance and inform strategy.
• Passion for local history, arts, and community engagement

Job Scope

Performs duties under general supervision when operating from established directions and instructions. Independent decision-making and negotiating are required. Many decisions are made within general company policy constraints or with direction from supervisor.

Supervisor Responsibility: No direct supervision. Indirect supervision of support services providers and volunteers/interns, e.g., vendors, photographers/videographers, etc.

Job Conditions

This position requires the individual to work independently and/or collaboratively with others, attend some evening/weekend/holiday events, and manage multiple concurrent tasks. Other work conditions may include working with office equipment and working outdoors.

Salary Range : $41,000 $43,000 annually, commensurate with experience and qualifications.

How To Apply

Email your resume for consideration to sbaker@visitvulcan.com