Field Marketing Specialist - Tampa, Florida, Mid Level

Field Marketing Specialist - Tampa, Florida, Mid Level

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Field Marketing Specialist - Tampa, Florida, Mid Level

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Job Summary:

NVA General Practice is a leading pet care provider with 1,000 veterinary hospitals across the United States and Canada. They are currently looking to hire a Field Marketing Specialist to provide localized marketing support to their community of veterinary hospitals, focusing on increasing pet parent acquisition and retention. The role involves planning and executing marketing strategies for assigned hospitals while collaborating with various teams.

Responsibilities:

Lead the site-level implementation of centralized campaigns and programs

Create hospital specific strategic, multi-channel marketing plans steeped in data and aligned to the overall needs and objectives of the unique hospital including new pet parent acquisition and current client retention and deepening

Directly manage assigned hospital social properties, websites, and online reputation including partnering to curate content and respond to customer comments and concerns

Identify, plan, and activate community-based marketing opportunities (e.g. rescues, open houses, groomers, retailers, etc.)

Oversee tactical execution, creative organization, and customize creative where appropriate (e.g. social, toolkits, flyers, content calendars, email, websites, offers, etc.)

Develop campaign analytics/measurement and reporting for effective follow-through and decision-making

Qualifications:

Required:

3+ years in marketing, sales and/or direct veterinary hospital environment

Marketing, Communications, or management experience in a veterinary clinic setting

Strong project management, prioritization, organization, communication, and multi-tasking skills

Ability to work independently, a self-starter with a 'roll up your sleeves' methodical approach to daily work, and willingness to work occasional evening or weekend (with time provided in lieu)

Strong influencing skills with ability to drive action across teams

A passion for the veterinary industry and client experience

Experience or willingness to learn M365, client communication tools, Canva, ServiceNow, AllyDVM, Google My Business/Google Analytics, Vetstoria, website management and clinic PIMS

Enthusiasm, positivity, flexibility, and creativity

Preferred:

Veterinary, healthcare, or retail experience strongly preferred

Company:

At NVA General Practice, were on a mission to give every pet their best life. Founded in 1996, headquartered in Agoura Hills, California, USA, team size 10001+ employees, currently Late Stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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