Pet Supplies Plus
Marketing Manager (Hybrid Role M-W in office)
Pet Supplies Plus, Livonia, Michigan, us, 48153
Overview
Pet Supplies Plus is looking for a Marketing Manager to join our Marketing team. Reporting to the
Senior Integrated Marketing Manager ,this role is a unique opportunity to lead the
holistic grooming services marketing strategy
across both
Pet Supplies Plus
(PSP) and
Wag N' Wash (WNW)
brands. This position also owns the
brand strategy and planning
for Wag N' Wash. You'll work closely with operations, analytics, and channel leads to drive service growth, elevate brand presence, and ensure seamless execution across all customer touchpoints.
Responsibilities/Qualifications
The
Marketing Manager
key responsibilities include:
Holistic Services Strategy (PSP + WNW) Lead the end-to-end marketing strategy for grooming, self-wash, and appointment-based services across both brands Partner with operations to align SOPs, booking flows (e.g., MyTime), and store-level execution Develop segmentation logic and campaign frameworks based on service availability and booking trends Manage monthly business calls and reporting to track performance and identify growth opportunities Wag N' Wash Brand Strategy & Planning
Own the brand roadmap for Wag N' Wash, including positioning, messaging, and seasonal planning Collaborate with creative, PR, and merchandising teams to bring the brand to life across campaigns, signage, and in-store experiences. Lead quarterly planning and campaign development to support grand openings, loyalty, and service promotions Channel Strategy & Collaboration
Work with channel leads to execute integrated campaigns across direct mail, paid/organic social, NRM, and digital platforms Coordinate monthly sign kits and brand center updates to support service and brand initiative Analyze performance by channel and store segment to optimize spend and improve ROI.
PAWsome
Marketing Manager
candidates will have:
Bachelor's degree in business / marketing 5+ years in marketing, preferably in retail, franchise, or service-based environments. Strong analytical skills and experience with segmentation, offer testing, and campaign reporting. Proven ability to lead brand strategy and collaborate cross-functionally with operations, creative, and analytics. Experience with loyalty programs, service marketing, and omnichannel execution. Excellent communication and project management skills. Why Us: Our Pawprint Values -
Neighborly, Knowledgeable, Trustworthy, PetCentric
Work in a collaborative, neighborly environment that values initiative, curiosity, teamwork, and care for pets. Engage in our pet-centered culture-bring your dog to work Employee discount up to 50% at our stores (plus coupons!) Bonus Pay based on Company performance Promotion from within culture Flexibility to meet your needs with Paid Time Off & hybrid work arrangement 401k savings plan Health, dental, vision & disability plans Health & flexible savings accounts
About Company
Pet Supplies Plus is focused on making it easier to get better products for your pet. With over 750 locations in 44 states, the stores have a streamlined design making it easy to navigate a wide assortment of natural foods, hard goods and pet services. Friendly, knowledgeable staff get to know each pet and their owner by name and provide playful store experiences to remind them just how fun it is to own a pet. Pet Supplies Plus stores are large enough to house an incredible variety of food and equipment, yet small enough to still feel neighborly.
Pet Supplies Plus is ranked No. 21 overall in Entrepreneur Magazine's 2024 Franchise 500® list and is the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size. For more information, please visit www.petsuppliesplus.com.
EOE STATEMENT
We provide equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.
Pet Supplies Plus is looking for a Marketing Manager to join our Marketing team. Reporting to the
Senior Integrated Marketing Manager ,this role is a unique opportunity to lead the
holistic grooming services marketing strategy
across both
Pet Supplies Plus
(PSP) and
Wag N' Wash (WNW)
brands. This position also owns the
brand strategy and planning
for Wag N' Wash. You'll work closely with operations, analytics, and channel leads to drive service growth, elevate brand presence, and ensure seamless execution across all customer touchpoints.
Responsibilities/Qualifications
The
Marketing Manager
key responsibilities include:
Holistic Services Strategy (PSP + WNW) Lead the end-to-end marketing strategy for grooming, self-wash, and appointment-based services across both brands Partner with operations to align SOPs, booking flows (e.g., MyTime), and store-level execution Develop segmentation logic and campaign frameworks based on service availability and booking trends Manage monthly business calls and reporting to track performance and identify growth opportunities Wag N' Wash Brand Strategy & Planning
Own the brand roadmap for Wag N' Wash, including positioning, messaging, and seasonal planning Collaborate with creative, PR, and merchandising teams to bring the brand to life across campaigns, signage, and in-store experiences. Lead quarterly planning and campaign development to support grand openings, loyalty, and service promotions Channel Strategy & Collaboration
Work with channel leads to execute integrated campaigns across direct mail, paid/organic social, NRM, and digital platforms Coordinate monthly sign kits and brand center updates to support service and brand initiative Analyze performance by channel and store segment to optimize spend and improve ROI.
PAWsome
Marketing Manager
candidates will have:
Bachelor's degree in business / marketing 5+ years in marketing, preferably in retail, franchise, or service-based environments. Strong analytical skills and experience with segmentation, offer testing, and campaign reporting. Proven ability to lead brand strategy and collaborate cross-functionally with operations, creative, and analytics. Experience with loyalty programs, service marketing, and omnichannel execution. Excellent communication and project management skills. Why Us: Our Pawprint Values -
Neighborly, Knowledgeable, Trustworthy, PetCentric
Work in a collaborative, neighborly environment that values initiative, curiosity, teamwork, and care for pets. Engage in our pet-centered culture-bring your dog to work Employee discount up to 50% at our stores (plus coupons!) Bonus Pay based on Company performance Promotion from within culture Flexibility to meet your needs with Paid Time Off & hybrid work arrangement 401k savings plan Health, dental, vision & disability plans Health & flexible savings accounts
About Company
Pet Supplies Plus is focused on making it easier to get better products for your pet. With over 750 locations in 44 states, the stores have a streamlined design making it easy to navigate a wide assortment of natural foods, hard goods and pet services. Friendly, knowledgeable staff get to know each pet and their owner by name and provide playful store experiences to remind them just how fun it is to own a pet. Pet Supplies Plus stores are large enough to house an incredible variety of food and equipment, yet small enough to still feel neighborly.
Pet Supplies Plus is ranked No. 21 overall in Entrepreneur Magazine's 2024 Franchise 500® list and is the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size. For more information, please visit www.petsuppliesplus.com.
EOE STATEMENT
We provide equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.