Novalink Solutions
Job Description
Key Responsibilities
1. IT Staffing Augmentation Marketing • Develop and execute marketing campaigns to promote staffing and consulting services. • Build and maintain marketing collateral such as case studies, service brochures, and client success stories. • Collaborate with the business development team to support lead generation and client acquisition. • Manage digital marketing (social media, LinkedIn, website content) to showcase staffing expertise.
2. Product Marketing (NovaSync, NovaSafe) • Develop go-to-market strategies and campaigns for product launches and feature updates. • Create product content including whitepapers, blogs, datasheets, pitch decks, and demo scripts. • Conduct market research and competitor analysis to strengthen product positioning. • Collaborate with sales teams to drive product adoption and support pre-sales activities.
3. General Marketing • Oversee brand communication, ensuring consistent messaging across platforms. • Plan and execute email campaigns, newsletters, and webinars. • Track campaign performance using analytics tools and report ROI. • Coordinate with external vendors, designers, and agencies when needed.
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Qualifications • Bachelor's degree in Marketing, Business, or related field (MBA preferred). • 2-5 years of marketing experience (IT services and/or product marketing preferred). • Strong written and verbal communication skills. • Hands-on experience with digital marketing tools (LinkedIn campaigns, SEO, Google Analytics, HubSpot, etc.). • Ability to manage multiple priorities and work in a fast-paced environment.
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Desired Skills • Prior experience in IT services/staffing or SaaS/enterprise product marketing. • Creative thinker with strong storytelling ability. • Strong project management and collaboration skills. • Knowledge of content creation tools (Canva, Adobe Suite, video editing tools) is a plus.
1. IT Staffing Augmentation Marketing • Develop and execute marketing campaigns to promote staffing and consulting services. • Build and maintain marketing collateral such as case studies, service brochures, and client success stories. • Collaborate with the business development team to support lead generation and client acquisition. • Manage digital marketing (social media, LinkedIn, website content) to showcase staffing expertise.
2. Product Marketing (NovaSync, NovaSafe) • Develop go-to-market strategies and campaigns for product launches and feature updates. • Create product content including whitepapers, blogs, datasheets, pitch decks, and demo scripts. • Conduct market research and competitor analysis to strengthen product positioning. • Collaborate with sales teams to drive product adoption and support pre-sales activities.
3. General Marketing • Oversee brand communication, ensuring consistent messaging across platforms. • Plan and execute email campaigns, newsletters, and webinars. • Track campaign performance using analytics tools and report ROI. • Coordinate with external vendors, designers, and agencies when needed.
⸻
Qualifications • Bachelor's degree in Marketing, Business, or related field (MBA preferred). • 2-5 years of marketing experience (IT services and/or product marketing preferred). • Strong written and verbal communication skills. • Hands-on experience with digital marketing tools (LinkedIn campaigns, SEO, Google Analytics, HubSpot, etc.). • Ability to manage multiple priorities and work in a fast-paced environment.
⸻
Desired Skills • Prior experience in IT services/staffing or SaaS/enterprise product marketing. • Creative thinker with strong storytelling ability. • Strong project management and collaboration skills. • Knowledge of content creation tools (Canva, Adobe Suite, video editing tools) is a plus.