Arizona Staffing
Marketing Strategist
This job develops integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Works with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics. Marketing Strategist leads the development of comprehensive marketing project briefs with moderate to high visibility in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking. Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans. The Senior Marketing Strategist works with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and corporate, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets. This position tracks and measures marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluates campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Works with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI. Essential Responsibilities: Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives. Lead the development of comprehensive marketing project briefs. Develop forecasts for marketing activities, responses and leads. Work with marketing team member(s) to assure the execution of high quality marketing strategies. Track and measure marketing outcomes. Evaluate campaign outcomes. Work with internal matrix partners and external vendors to develop and optimize budget resources. Required Education: Bachelor's Degree Marketing, Business or related field Substitutions: 1 years' experience = 1 year college 6 years' experience Preferred Education: Master's Degree Marketing, Business or related field Experience: Minimum: 5 years' experience coordinating the end to end delivery of a variety of marketing projects Experience with marketing plan development and tactical deployment planning Experience working in project management tools suites and budget management Preferred: Experience in the marketing of health or other insurance products is preferred Experience evaluating creative Initiating research projects Develop forecast and ROI analysis Leading cross functional work groups Knowledge, Skills & Abilities: Demonstrated experience in creativity, marketing strategy work or in marketing project management Organization and project management Demonstrated experience working across multiple organization to successful completion of project Experience in effectively prioritizing and managing a large volume of projects to completion Excellent business writing skills High standard of professional conduct Demonstrated ability to manage a budget Ability to complete work using the following software packages; word, excel, ppt Travel Requirement: 0% - 25% Language Requirement (other than English): None Physical, Mental Demands and Working Conditions: Position Type: Office-Based Office-Based Positions: An employee in this position works in an office environment. The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email). The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks. The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours. Teaches/Trains others regularly Frequently Travels regularly from the office to various work sites or from site-to-site Occasionally Works primarily out-of-the office selling products/services (Sales employees) Does Not Apply Physical Work Site Required Yes Pay Range Minimum: $67,500.00 Pay Range Maximum: $126,000.00 Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users.
This job develops integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Works with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics. Marketing Strategist leads the development of comprehensive marketing project briefs with moderate to high visibility in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking. Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans. The Senior Marketing Strategist works with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and corporate, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets. This position tracks and measures marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluates campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Works with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI. Essential Responsibilities: Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives. Lead the development of comprehensive marketing project briefs. Develop forecasts for marketing activities, responses and leads. Work with marketing team member(s) to assure the execution of high quality marketing strategies. Track and measure marketing outcomes. Evaluate campaign outcomes. Work with internal matrix partners and external vendors to develop and optimize budget resources. Required Education: Bachelor's Degree Marketing, Business or related field Substitutions: 1 years' experience = 1 year college 6 years' experience Preferred Education: Master's Degree Marketing, Business or related field Experience: Minimum: 5 years' experience coordinating the end to end delivery of a variety of marketing projects Experience with marketing plan development and tactical deployment planning Experience working in project management tools suites and budget management Preferred: Experience in the marketing of health or other insurance products is preferred Experience evaluating creative Initiating research projects Develop forecast and ROI analysis Leading cross functional work groups Knowledge, Skills & Abilities: Demonstrated experience in creativity, marketing strategy work or in marketing project management Organization and project management Demonstrated experience working across multiple organization to successful completion of project Experience in effectively prioritizing and managing a large volume of projects to completion Excellent business writing skills High standard of professional conduct Demonstrated ability to manage a budget Ability to complete work using the following software packages; word, excel, ppt Travel Requirement: 0% - 25% Language Requirement (other than English): None Physical, Mental Demands and Working Conditions: Position Type: Office-Based Office-Based Positions: An employee in this position works in an office environment. The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email). The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks. The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours. Teaches/Trains others regularly Frequently Travels regularly from the office to various work sites or from site-to-site Occasionally Works primarily out-of-the office selling products/services (Sales employees) Does Not Apply Physical Work Site Required Yes Pay Range Minimum: $67,500.00 Pay Range Maximum: $126,000.00 Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users.