Bartender
ALBERT HOTEL is hiring for a DIRECTOR OF SALES & MARKETING
An urban oasis, tucked away off of Main Street in the heart of Fredericksburg, TX, Albert Hotel offers a peaceful yet sophisticated luxury experience in Texas's famed Hill Country. Opened in January 2025, the property features 105 thoughtfully appointed guest rooms and suites, along with uniquely designed bunk rooms and a private house with custom furnishings, locally-curated amenities, and thoughtful touches.
With the guest experience in mind, Albert's elevated amenities include a sunken limestone pool featuring an outdoor bar and cabanas, state-of-the-art fitness center, and a 2,000-square-foot full-service spa. Additionally, the property is home to four on-site culinary outlets, including The Restaurant at Albert led by Michelin-starred and multi–James Beard Award–nominated Chef Michael Fojtasek.
Albert boasts 3,600-square-foot of semi-open air event space, a 1,200-square-foot mezzanine deck, and an expansive event lawn, making it a prime destination for weddings, private events, and intimate gatherings.
What You'll Do:
Adhere to all standards of operations, policies and procedures, manuals, training material, memos, and verbal instruction Responsible for the development of the Sales & Marketing Budget, Expenses, and annual Sales & Marketing plan Collaborate with internal teams and external partners to integrate sales & marketing efforts. Coordinate activities such as advertising, content marketing, email marketing, social media, and public relations Ensure effective allocation of resources, track expenditures and provide regular financial reporting Work closely with internal teams to ensure integrated marketing efforts that help achieve and exceed established revenue goals and support overall business operations Ensure sales activities and bookings are focused on yielding maximum revenue per available guest room and any meeting or event space where applicable Direct selling efforts for the Business Travel and Consortia segments Consistently utilize Business Intelligence tools to engage target accounts and agencies Direct all sales-related activities including but not limited to, sales activity goals, contract concessions and rate negotiations Participate in monthly forecasts for sales-driven segments and events Maintain an organized departmental plan for internal and external correspondence and follow-up Promote local awareness through maintaining relationships with CVB and other industry partners and organizations Conduct site tours to showcase the property and entertain clients as appropriate Attend or ensure participation in relevant industry events and tradeshows Host Familiarization stays with travel agents, potential clients, influencers, and other marketing partners Have a working knowledge of local and regional competition Participate in the hotel’s weekly commercial strategy meetings Participate in weekly leadership meetings Support personnel actions such as hiring and terminating staff, and consulting with HR and management as necessary Communicate and interact with all employees, guests, vendors, investors, and New Waterloo team members with courtesy, dignity, and respect while maintaining a consistent professional demeanor Ensure open lines of communication with staff, all departments, and upper management at all times via email, meetings, etc., to ensure all needs of the operation are met Who You Are:
Bachelor’s degree from an accredited four-year college or university; or an equivalent combination of education and experience. 4+ years experience in directing sales teams of 3 or more team members at an Independent Lifestyle Hotel.l Experience in managing marketing campaigns and brand positioning for lifestyle hospitality brands preferred. Proven track record of managing teams and budgets, and the development and execution of business plans. Ability to work a minimum of 45 hours per week onsite with a flexible schedule that may include weekends. You have solid leadership skills and believe in hospitality, deeply and passionately. You can sell and negotiate with the best of the best. You are highly competitive, hungry for the business, and driven by the close. You know how important relationships are and you find joy in growing and maintaining new ones. You are curious. You are willing and ready to learn new things, adapt to new processes, and explore new ideas. You’re constantly on the hunt for inspiration and ways to grow & expand your hard and soft skill sets. You are thorough. You think comprehensively about strategies and all of their components. You ensure that all communication is high-quality, purposeful, and brand-aligned. You are able to develop clear, persuasive, and engaging messaging that aligns with brand voice and drives consumer action. You are highly collaborative with the ability to build relationships with internal and external partners. You have strong financial literacy, an understanding of maintaining a budget, and a commitment to results. You use your time wisely and are an expert in prioritizing. You lead by example and motivate and inspire others.
BENEFITS
We are proud to offer competitive wages and the following benefits for full-time employees:
Up to 3 weeks paid time off annually 50% off discount at most New Waterloo restaurants Health, vision + dental benefits 401K matching Paid holidays Volunteer pay Tuition reimbursement Referral bonuses Discounts at our shops, hotels + local partnerships
ABOUT NEW WATERLOO
New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provides the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses.
New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will be accepting applications on an ongoing basis until a candidate is selected for this role.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
An urban oasis, tucked away off of Main Street in the heart of Fredericksburg, TX, Albert Hotel offers a peaceful yet sophisticated luxury experience in Texas's famed Hill Country. Opened in January 2025, the property features 105 thoughtfully appointed guest rooms and suites, along with uniquely designed bunk rooms and a private house with custom furnishings, locally-curated amenities, and thoughtful touches.
With the guest experience in mind, Albert's elevated amenities include a sunken limestone pool featuring an outdoor bar and cabanas, state-of-the-art fitness center, and a 2,000-square-foot full-service spa. Additionally, the property is home to four on-site culinary outlets, including The Restaurant at Albert led by Michelin-starred and multi–James Beard Award–nominated Chef Michael Fojtasek.
Albert boasts 3,600-square-foot of semi-open air event space, a 1,200-square-foot mezzanine deck, and an expansive event lawn, making it a prime destination for weddings, private events, and intimate gatherings.
What You'll Do:
Adhere to all standards of operations, policies and procedures, manuals, training material, memos, and verbal instruction Responsible for the development of the Sales & Marketing Budget, Expenses, and annual Sales & Marketing plan Collaborate with internal teams and external partners to integrate sales & marketing efforts. Coordinate activities such as advertising, content marketing, email marketing, social media, and public relations Ensure effective allocation of resources, track expenditures and provide regular financial reporting Work closely with internal teams to ensure integrated marketing efforts that help achieve and exceed established revenue goals and support overall business operations Ensure sales activities and bookings are focused on yielding maximum revenue per available guest room and any meeting or event space where applicable Direct selling efforts for the Business Travel and Consortia segments Consistently utilize Business Intelligence tools to engage target accounts and agencies Direct all sales-related activities including but not limited to, sales activity goals, contract concessions and rate negotiations Participate in monthly forecasts for sales-driven segments and events Maintain an organized departmental plan for internal and external correspondence and follow-up Promote local awareness through maintaining relationships with CVB and other industry partners and organizations Conduct site tours to showcase the property and entertain clients as appropriate Attend or ensure participation in relevant industry events and tradeshows Host Familiarization stays with travel agents, potential clients, influencers, and other marketing partners Have a working knowledge of local and regional competition Participate in the hotel’s weekly commercial strategy meetings Participate in weekly leadership meetings Support personnel actions such as hiring and terminating staff, and consulting with HR and management as necessary Communicate and interact with all employees, guests, vendors, investors, and New Waterloo team members with courtesy, dignity, and respect while maintaining a consistent professional demeanor Ensure open lines of communication with staff, all departments, and upper management at all times via email, meetings, etc., to ensure all needs of the operation are met Who You Are:
Bachelor’s degree from an accredited four-year college or university; or an equivalent combination of education and experience. 4+ years experience in directing sales teams of 3 or more team members at an Independent Lifestyle Hotel.l Experience in managing marketing campaigns and brand positioning for lifestyle hospitality brands preferred. Proven track record of managing teams and budgets, and the development and execution of business plans. Ability to work a minimum of 45 hours per week onsite with a flexible schedule that may include weekends. You have solid leadership skills and believe in hospitality, deeply and passionately. You can sell and negotiate with the best of the best. You are highly competitive, hungry for the business, and driven by the close. You know how important relationships are and you find joy in growing and maintaining new ones. You are curious. You are willing and ready to learn new things, adapt to new processes, and explore new ideas. You’re constantly on the hunt for inspiration and ways to grow & expand your hard and soft skill sets. You are thorough. You think comprehensively about strategies and all of their components. You ensure that all communication is high-quality, purposeful, and brand-aligned. You are able to develop clear, persuasive, and engaging messaging that aligns with brand voice and drives consumer action. You are highly collaborative with the ability to build relationships with internal and external partners. You have strong financial literacy, an understanding of maintaining a budget, and a commitment to results. You use your time wisely and are an expert in prioritizing. You lead by example and motivate and inspire others.
BENEFITS
We are proud to offer competitive wages and the following benefits for full-time employees:
Up to 3 weeks paid time off annually 50% off discount at most New Waterloo restaurants Health, vision + dental benefits 401K matching Paid holidays Volunteer pay Tuition reimbursement Referral bonuses Discounts at our shops, hotels + local partnerships
ABOUT NEW WATERLOO
New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provides the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses.
New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will be accepting applications on an ongoing basis until a candidate is selected for this role.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.