Aeroflow
Aeroflow Health - SEO Content Manager - Urology -
Remote Opportunity -
EST/CST time zone preferred
Aeroflow Health
is made up of creative and talented associates who are transforming the
home medical equipment industry . Our
patient-centric business model
is founded on
innovation through technology
and cutting-edge delivery platforms. We have grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country and recognized on
Inc. 5000’s list of fastest-growing companies in the U.S.
As Aeroflow has grown, our needs to curate an amazing employee environment and experience have grown as well. We’re working hard to ensure that Aeroflow remains a premier employer in Western North Carolina, thus bettering the everyday lives of the employees that work so hard to service our patients.
The Opportunity
Aeroflow is looking for a
data-driven and creative SEO Content Manager
to lead
organic growth
across Aeroflow Urology’s website and content ecosystem. This role will
own SEO strategy, content optimization,
and
website performance
to
drive organic growth, lead generation, brand visibility,
and
patient education . The ideal candidate is equal parts
strategist and executor
- comfortable with
technical SEO, content production, A/B testing,
and
performance analytics.
Your Primary Responsibilities
We are currently seeking an
SEO Content Manager
for the Urology business unit. The
SEO Content Manager
will be responsible for:
SEO Leadership and Strategy Lead the development of a comprehensive
SEO, website, and content strategy
for Aeroflow Urology in partnership with leadership, the Urology marketing team, and the external
SEO agency
to drive
organic search performance, lead volume, education, and brand awareness. Develop, prioritize, and manage
editorial calendar
and roadmap in partnership with internal writers, coordinators, and the external
SEO agency. Optimize new and existing content
for rankings, CTR, engagement, and conversions, ensuring on-page best practices (metadata, headers, schema, internal linking). Stay on top of
SEO and content trends , including AI applications, algorithm updates, and competitive shifts
Technical SEO Conduct and oversee
technical SEO audits
to address crawlability, indexation, page speed, mobile usability, and site health Partner with
developers and UX / UI teams
to implement
technical SEO
recommendations, such as
optimizing
site architecture, improving page load times, increasing domain authority and enhancing mobile usability. Ensure proper use of structured data, canonicalization, redirects, and internal linking strategies. Stay updated on algorithm changes and ensure our websites comply with the latest
SEO best practices
and Google updates.
AB Testing In partnership with Sr. website coordinator,
lead A/B and multivariate testing
initiatives for web pages and content, from ideation to execution. Partner with performance marketing manager to ideate and execute on
A/B testing initiatives
for paid media landing pages. Work with internal teams to develop hypotheses around content layout, messaging, calls-to-action, and user flow; define clear
success metrics . Partner with sr. website coordinator, design, development, and research teams to implement and measure tests.
SEO Reporting and Analytics Track
keyword rankings ,
organic traffic, conversion / lead, and engagement metrics
to measure
SEO impact
and adapting strategies accordingly. Monitor and analyze site performance using
Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Moz , and other similar tools. In partnership with the SEO agency, ensure the
LookerStudio report
is consistently updated to provide a fully scoped view of KPIs for SEO, content, and website efforts. Provide detailed performance reports to key stakeholders, offering insights and actionable recommendations to continuously
improve SEO performance.
Collaboration & Leadership Manage the external
SEO agency , keeping them informed of business goals, priorities, and needs. Manage the
SEO & Editorial Team
including the content writer and senior website coordinator, providing them with guidance and training on
advanced SEO
and content techniques and tools. Partner with the broader
Urology marketing team
on campaigns, PR, link building and other initiatives. Act as the
SEO subject matter expert
within the business unit and across the larger organization, guiding other the marketing team members, leadership, and stakeholders on the importance of SEO and its role in broader marketing initiatives.
Other Responsibilities Employee has an individual responsibility for knowledge of and
compliance
with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance Maintain
HIPAA/patient confidentiality Regular and reliable attendance as assigned by your schedule Other job duties assigned
Skills for Success
The ideal
SEO Content Manager
will bring a mix of
creative thinking, analytical problem-solving, and collaboration skills
to the role. Success in this position looks like:
Strategic Mindset : Ability to build and execute a long-term
SEO content strategy
that aligns with business goals. Analytical Strength : Skilled in interpreting data, identifying trends, and making informed decisions based on performance metrics. Content Expertise : Strong writing and editing abilities, with a knack for creating engaging,
keyword-optimized content . Technical Awareness : Understanding of how
site structure ,
technical SEO , and
user experience
impact rankings. Collaboration : Works well across teams — from marketing to product to development — to execute integrated strategies. Adaptability : Stays ahead of
SEO algorithm changes ,
industry trends , and evolving best practices. Project Management : Organized and detail-oriented with the ability to manage multiple priorities and deadlines. Leadership & Mentorship : Comfortable guiding freelance writers or junior team members toward high-quality,
SEO-friendly content . Required Qualifications (Must-Have)
Bachelor’s degree
in Marketing, Communications, Journalism, or related field. 5+ years of experience
in a hands-on,
SEO-focused content
marketing position. Proven track record of delivering successful SEO strategies aimed at growing
organic traffic, driving leads, and improving keyword rankings. Strong writing and editing skills with an eye for detail and
readability . Proficiency with
SEO tools
such
SEMrush, Ahrefs, Moz , etc. Experience with
CMS platforms (Magento / Adobe Commerce, WordPress, HubSpot , or similar). Strong understanding of
technical SEO fundamentals
(site speed, crawlability, indexation, and leading technical SEO implementation. Extensive experience in conducting
site audits, keyword research, and competitive analysis
using industry-standard tools. Proven ability to
lead SEO initiatives
from conception to execution while managing cross-functional collaboration with technical and non-technical teams. Excellent organizational and
project management
skills. Proven experience
leading and developing
marketing team members and showcases a team-player, can-do attitude. Ability to work independently and manage time efficiently in a
fully remote environment . Strong communication skills with the ability to articulate
complex SEO strategies
to both technical and non-technical stakeholders. Strong
analytical mindset , with the ability to
interpret SEO data
and translate it into actionable recommendations. Experience with
project management tools
such as
Jira, Trello, or Asana . Desired Qualifications
Experience working in
healthcare, medical devices, or regulated industries
(navigating compliance, patient trust, and sensitive content). Understanding of patient acquisition funnels and how SEO ties to
healthcare lead generation . Track record of building repeatable
SEO processes
and scaling teams. Experience leveraging
AI-driven SEO / content tools
(ex. Clearscope, etc.). Ability to quickly adapt to
Google algorithm
changes and competitive shifts Background in
integrated digital marketing
(aligning SEO with paid, social, and email marketing efforts). What Aeroflow Offers
Competitive Pay, Health Plans with
FSA or HSA options ,
Dental, and Vision Insurance , Optional Life Insurance,
401K with Company Match ,
12 weeks of parental leave
for birthing parent/
4 weeks
leave for non-birthing parent(s),
Additional Parental benefits
to include fertility stipends, free diapers, breast pump,
Paid Holidays ,
PTO Accrual
from day one,
Employee Assistance Programs
and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
Family Forward Certified Great Place to Work Certified Inc. 5000 Best Place to Work award winner HME Excellence Award Sky High Growth Award
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
Aeroflow Health is an
equal opportunity employer
that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Remote Opportunity -
EST/CST time zone preferred
Aeroflow Health
is made up of creative and talented associates who are transforming the
home medical equipment industry . Our
patient-centric business model
is founded on
innovation through technology
and cutting-edge delivery platforms. We have grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country and recognized on
Inc. 5000’s list of fastest-growing companies in the U.S.
As Aeroflow has grown, our needs to curate an amazing employee environment and experience have grown as well. We’re working hard to ensure that Aeroflow remains a premier employer in Western North Carolina, thus bettering the everyday lives of the employees that work so hard to service our patients.
The Opportunity
Aeroflow is looking for a
data-driven and creative SEO Content Manager
to lead
organic growth
across Aeroflow Urology’s website and content ecosystem. This role will
own SEO strategy, content optimization,
and
website performance
to
drive organic growth, lead generation, brand visibility,
and
patient education . The ideal candidate is equal parts
strategist and executor
- comfortable with
technical SEO, content production, A/B testing,
and
performance analytics.
Your Primary Responsibilities
We are currently seeking an
SEO Content Manager
for the Urology business unit. The
SEO Content Manager
will be responsible for:
SEO Leadership and Strategy Lead the development of a comprehensive
SEO, website, and content strategy
for Aeroflow Urology in partnership with leadership, the Urology marketing team, and the external
SEO agency
to drive
organic search performance, lead volume, education, and brand awareness. Develop, prioritize, and manage
editorial calendar
and roadmap in partnership with internal writers, coordinators, and the external
SEO agency. Optimize new and existing content
for rankings, CTR, engagement, and conversions, ensuring on-page best practices (metadata, headers, schema, internal linking). Stay on top of
SEO and content trends , including AI applications, algorithm updates, and competitive shifts
Technical SEO Conduct and oversee
technical SEO audits
to address crawlability, indexation, page speed, mobile usability, and site health Partner with
developers and UX / UI teams
to implement
technical SEO
recommendations, such as
optimizing
site architecture, improving page load times, increasing domain authority and enhancing mobile usability. Ensure proper use of structured data, canonicalization, redirects, and internal linking strategies. Stay updated on algorithm changes and ensure our websites comply with the latest
SEO best practices
and Google updates.
AB Testing In partnership with Sr. website coordinator,
lead A/B and multivariate testing
initiatives for web pages and content, from ideation to execution. Partner with performance marketing manager to ideate and execute on
A/B testing initiatives
for paid media landing pages. Work with internal teams to develop hypotheses around content layout, messaging, calls-to-action, and user flow; define clear
success metrics . Partner with sr. website coordinator, design, development, and research teams to implement and measure tests.
SEO Reporting and Analytics Track
keyword rankings ,
organic traffic, conversion / lead, and engagement metrics
to measure
SEO impact
and adapting strategies accordingly. Monitor and analyze site performance using
Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Moz , and other similar tools. In partnership with the SEO agency, ensure the
LookerStudio report
is consistently updated to provide a fully scoped view of KPIs for SEO, content, and website efforts. Provide detailed performance reports to key stakeholders, offering insights and actionable recommendations to continuously
improve SEO performance.
Collaboration & Leadership Manage the external
SEO agency , keeping them informed of business goals, priorities, and needs. Manage the
SEO & Editorial Team
including the content writer and senior website coordinator, providing them with guidance and training on
advanced SEO
and content techniques and tools. Partner with the broader
Urology marketing team
on campaigns, PR, link building and other initiatives. Act as the
SEO subject matter expert
within the business unit and across the larger organization, guiding other the marketing team members, leadership, and stakeholders on the importance of SEO and its role in broader marketing initiatives.
Other Responsibilities Employee has an individual responsibility for knowledge of and
compliance
with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance Maintain
HIPAA/patient confidentiality Regular and reliable attendance as assigned by your schedule Other job duties assigned
Skills for Success
The ideal
SEO Content Manager
will bring a mix of
creative thinking, analytical problem-solving, and collaboration skills
to the role. Success in this position looks like:
Strategic Mindset : Ability to build and execute a long-term
SEO content strategy
that aligns with business goals. Analytical Strength : Skilled in interpreting data, identifying trends, and making informed decisions based on performance metrics. Content Expertise : Strong writing and editing abilities, with a knack for creating engaging,
keyword-optimized content . Technical Awareness : Understanding of how
site structure ,
technical SEO , and
user experience
impact rankings. Collaboration : Works well across teams — from marketing to product to development — to execute integrated strategies. Adaptability : Stays ahead of
SEO algorithm changes ,
industry trends , and evolving best practices. Project Management : Organized and detail-oriented with the ability to manage multiple priorities and deadlines. Leadership & Mentorship : Comfortable guiding freelance writers or junior team members toward high-quality,
SEO-friendly content . Required Qualifications (Must-Have)
Bachelor’s degree
in Marketing, Communications, Journalism, or related field. 5+ years of experience
in a hands-on,
SEO-focused content
marketing position. Proven track record of delivering successful SEO strategies aimed at growing
organic traffic, driving leads, and improving keyword rankings. Strong writing and editing skills with an eye for detail and
readability . Proficiency with
SEO tools
such
SEMrush, Ahrefs, Moz , etc. Experience with
CMS platforms (Magento / Adobe Commerce, WordPress, HubSpot , or similar). Strong understanding of
technical SEO fundamentals
(site speed, crawlability, indexation, and leading technical SEO implementation. Extensive experience in conducting
site audits, keyword research, and competitive analysis
using industry-standard tools. Proven ability to
lead SEO initiatives
from conception to execution while managing cross-functional collaboration with technical and non-technical teams. Excellent organizational and
project management
skills. Proven experience
leading and developing
marketing team members and showcases a team-player, can-do attitude. Ability to work independently and manage time efficiently in a
fully remote environment . Strong communication skills with the ability to articulate
complex SEO strategies
to both technical and non-technical stakeholders. Strong
analytical mindset , with the ability to
interpret SEO data
and translate it into actionable recommendations. Experience with
project management tools
such as
Jira, Trello, or Asana . Desired Qualifications
Experience working in
healthcare, medical devices, or regulated industries
(navigating compliance, patient trust, and sensitive content). Understanding of patient acquisition funnels and how SEO ties to
healthcare lead generation . Track record of building repeatable
SEO processes
and scaling teams. Experience leveraging
AI-driven SEO / content tools
(ex. Clearscope, etc.). Ability to quickly adapt to
Google algorithm
changes and competitive shifts Background in
integrated digital marketing
(aligning SEO with paid, social, and email marketing efforts). What Aeroflow Offers
Competitive Pay, Health Plans with
FSA or HSA options ,
Dental, and Vision Insurance , Optional Life Insurance,
401K with Company Match ,
12 weeks of parental leave
for birthing parent/
4 weeks
leave for non-birthing parent(s),
Additional Parental benefits
to include fertility stipends, free diapers, breast pump,
Paid Holidays ,
PTO Accrual
from day one,
Employee Assistance Programs
and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
Family Forward Certified Great Place to Work Certified Inc. 5000 Best Place to Work award winner HME Excellence Award Sky High Growth Award
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
Aeroflow Health is an
equal opportunity employer
that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.