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Digital Aid Seattle

Digital Marketing Specialist & GA4 Specialist

Digital Aid Seattle, Seattle, Washington, us, 98127

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Do NOT apply through VolunteerMatch. Please apply here instead. https://www.digitalseattle.org/volunteers Organization: Digital Aid Seattle Location: Remote Duration: 6+ Months Responsibilities Analytics and Reporting: Oversee and optimize the use of Google Analytics (GA4) and Google Tag Manager (GTM). Analyze user behavior patterns and monitor referral traffic sources. Google Ads Management: Collaborate with the Data and Marketing teams to devise effective Google Ads campaigns targeting specific user groups. Conduct keyword research, craft engaging ad copy, set bid strategies, and optimize campaigns for performance and ROI. SEO Optimization: Conduct on-page and off-page SEO assessments. Undertake keyword research and apply SEO strategies to enhance organic search rankings for multiple websites. Collaboration and Strategy: Collaborate closely with the Marketing and Data Analytics Team to evaluate social media campaign efficacy and refine strategies. Engage with like-minded organizations to explore collaborative opportunities. Attend both general weekly meetings and specific team meetings. Required Qualifications Proficiency in Google Analytics. Entry-level to mid-level familiarity with social media platforms. What's In It For You Gain invaluable hands-on experience in Google analytics with potential leadership opportunities. Collaborate with a dynamic team of dedicated professionals. Enhance your professional portfolio and strengthen your resume. Make a real difference in the lives of those who use our products and services.