Digital Marketing Manager
American Farm Bureau Federation, Washington, DC, US, 20022
Duration: Full Time
5 days ago Be among the first 25 applicants
DEPARTMENT: Communications
POSITION OBJECTIVE: Advance Farm Bureaus position as the leading Voice of Agriculture through the management of digital marketing platforms, working collaboratively with AFBF staff to support communications and organizational priorities and with state Farm Bureau staff to leverage the Federations reach.
REPORTS TO: Managing Director, Brand Marketing
LOCATION: Washington, DC; eligible to earn telework 2 days/week
PAY RANGE: $75,000 - $85,000 annually
DUTIES And RESPONSIBILITIES
- Develop and maintain AFBFs social media content calendar
- Oversee social media platforms, including the coordination of account management and content planning
- Manage social media working group comprised of state Farm Bureau staff across the country
- Coordinate the creation of engaging contentmanaging the distribution of toolkits and marketing assets
- Plan and execute digital marketing campaign and initiativescoordinating the creation of engaging content, distribution of toolkits and development of marketing assets.
- Contribute to the development and execution of influencer collaboration strategies
- Work with state Farm Bureaus to elevate digital content
- Collaborate with and assist in managing external digital and marketing vendors
- Keep up to date with emerging marketing trends, tools and technologies across the digital landscape
- Perform other duties as assigned to support the success of communications operations and the overall organization
Collaborate with AFBF staff, communications professionals from state Farm Bureaus, coalition partners, allied groups, Farm Bureau members and digital influencers to expand Farm Bureaus reach and achieve our mission.
Education Or Training Required
- Bachelors degree in communications or related field
- 3-5 years of experience in digital marketing
- Experience managing organizational social media platforms
- Proven experience with Adobe Creative Cloud
- Experience working independently and as part of a team, often with tight deadlines
- Knowledge of agriculture
- Travel as needed
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Strategy/Planning and Information Technology-
Industries
Government Relations
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